Knowledge Centre


Making More of Marketing

Marketing your products and services effectively is one of the most important things you can do to grow your business.

The process should start with market and customer research. This will help you make objective decisions about what paths to follow and help formulate your marketing strategy.

For your products or services to be a success they must be of value to the customer. Your marketing activities need to communicate this value and the associated benefits to your customers.

Marketing activities are diverse because they essentially include everything needed to bring your product or service to a potential customer.

You can promote the product effectively to your target markets by using both traditional and digital marketing tactics.

Measuring marketing effectiveness is critical to ensuring that you’re spending your marketing budget wisely – achieving the maximum return on investment.

Common ways to measure effectiveness are to use vouchers, promotion codes, unique telephone numbers for each campaign or to track user traffic to website landing pages – or simply to ask customers where they found out about you!

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