We run a number of workshops on a range of topics throughout the year. To book a place on any of the below sessions, please email info@cumbriagrowthhub.co.uk.
Here are the details of the latest events for your diary:
Social selling for business
Date: Thursday 11 January 2024
Time: 10am to 1pm
Price: £50 +VAT Chamber members / £75 +VAT non-members
Venue: Online
Social selling includes a range of techniques and tools to nurture your relationships with your current clients and customers, and build conversations and rapport with your soon-to-be new ones. With over 4.6 billion people worldwide using social media and it now becoming the most popular online activity, it’s a sales strategy not to ignore. Join us in this workshop where we will look at the different ways to interact with your online communities, what options are available to sell directly on the top social media platforms, and how to make it easier to sell your products and services via socials.
By the end of this session you will know:
- Maximise Social Media Influence: Leverage billions of users for better relationships and new prospects
- Engage Communities Effectively: Spark conversations and build connections that matter
- Direct Sales on Top Platforms: Sell products directly on major social media platforms
- Efficient Sales Techniques: Streamline conversions for better results
- Strategic Social Selling: Develop a winning strategy for your business
Guide to SEO
Date: Wednesday 17 January 2024
Time: 1pm to 4pm
Price: £65 + VAT Chamber members / £80 +VAT non-members
Venue: Online
The guide to SEO (Search Engine Optimisation) course is designed to empower you with the essential knowledge and skills needed to excel in the ever-evolving digital landscape. In this comprehensive course, you will embark on a journey to unravel the mysteries of SEO, gaining a solid foundation that will help you drive organic traffic, improve website visibility, and boost your online presence.
This course delves deep into the core principles of SEO, offering a holistic understanding of how search engines work and how to optimise your web content to achieve higher rankings. Whether you’re a business owner, marketer, blogger, or aspiring SEO professional, this course caters to all skill levels and backgrounds.
Managing Imposter Syndrome
Date: Thursday, 25 January 2024
Time: 10am to 1pm
Price: £50 +VAT Chamber members / £75 +VAT non members
Venue: Online
This half-day “Managing Imposter Syndrome” workshop offers participants a concise yet impactful introduction to the subject. This session aims to help individuals recognise and address imposter feelings, understand your personal behavioural patterns, and equip you with strategies to challenge limiting beliefs.
Outline:
- Introduction to Imposter Syndrome: A foundational overview of the concept and its relevance.
- Personal Styles and Interaction Dynamics: Exploring how personal styles influence behaviour in professional settings.
- Recognizing and Breaking Unhelpful Behavioural Habits: Identifying and addressing counterproductive behaviour patterns.
- Delving into the Logical Levels of Behaviour Model: Understanding the model’s significance in personal development.
- Addressing and Overcoming Limiting Beliefs: Equipping participants with techniques to confront and conquer self-limiting beliefs.
Outcomes:
- Basic understanding of one’s own behavioural patterns and habits.
- Skills to challenge limiting beliefs.
Benefits:
- Boosts self-confidence.
- Improves interpersonal interactions.
This half-day workshop provides a succinct yet effective introduction to managing imposter feelings, offering participants the tools you need to enhance your self-confidence, overcome self-doubt, and improve your professional interactions
Developing and Maintaining your Online Reputation
Date: Wednesday, 31st January 2024
Time: 10am-1pm
Price: £50 +VAT members / £75 + VAT non-members
Venue: Online via Zoom
In today’s digital landscape, whether you’re aware of it or not, your business is the subject of online conversations. The vast majority of potential customers now turn to online searches before making purchasing decisions, and if they stumble upon negative content about your business, it can cost you sales every day.
Join us in this session where we will learn how to uncover and manage your online reputation effectively. We’ll guide you through the process of assessing and reshaping your digital image, ensuring that you maintain a positive online presence that aligns with your business goals.
By the end of this session, you will:
- Gain insights into evaluating your current online business presence.
- Discover strategies to transform your current customers into enthusiastic online advocates.
- Explore a range of tactics for effectively handling negative reviews and feedback.
- Identify valuable free tools that assist in cultivating a positive online presence.
- Learn how to establish an authoritative “expert” online presence that reinforces your business’s credibility.
Stress management through Biological Well-being
Date: Tuesday, 6th of February 2024
Time: 9am to 12noon
Price: £100 +VAT members / £125 +VAT non-members
Venue: Castle Green Hotel, Kendal
Adapt & Evolve are delivering this workshop as a truly unique approach to stress management as it focuses on the biology behind stress, after a realisation that the traditional courses, services and society as a whole focus almost exclusively on the mental health aspect of well-being. We identified two problems with this approach which reduce the efficacy, regardless of industry or sector:
- Many people don’t recognise the onset of chronic stress. They tell their colleagues, friends, family and themselves that they are fine; busy but coping – and they genuinely believe it. Biological effects are already taking place and will be negatively impacting on the body long before they accept that they are trying to cope, producing symptoms which need recognising and addressing.
- There will for some people always remain a stigma around admitting they are struggling mentally. There is significantly less stigma around the physical health of the body, and so it is easier for people to understand and respond to these physical symptoms, getting help or using our coping strategies to manage their stress.
The workshop will provide the following awareness for delegates:
- Provide an explanation of the effect of stress on the human body
- Explain how stress affects you and your body
- To describe the key chemicals hormones that are relevant to stress
- To explore mechanisms to manage the negative aspects of stress
- An understanding of what stress is and why it exists
- Recognition of the symptoms of stress
- An awareness of the positive and negative aspects of stress
- An increased understanding of techniques and ‘what works’ in the pursuit of well-being
Time Management and Prioritisation
Date: Thursday 22nd February 2024
Time: 1pm to 4pm
Price: £50 +VAT members / £75 + VAT non-members
Venue: Online
This course will cover the following areas:
- Setting goals to manage your time and complete workload
- How to plan efficiently
- Online time management tools
- Looking at your multi-tasking skills
Delegates will have the opportunity to explore the subject through a mix of training materials and guided discussions/class exercises.
Developing Business Continuity Plans
Date: Wednesday 6th March 2024
Time: 9.30m to 4.30pm
Price: £140 +VAT members / £175 + VAT non-members
Venue: The Melbreak Hotel, Winscales Road, Little Clifton, Workington, CA14 1XS
This full day workshop is a comprehensive exploration of business continuity strategies. Participants delve into crafting robust continuity plans, understanding stakeholder involvement, mastering advanced risk management techniques, and engaging in a hands-on workshop to draft their continuity plan.
- Deep Dive into Business Continuity: A thorough exploration of the principles and importance of business continuity.
- Crafting a Comprehensive Continuity Plan: Guiding participants in developing a detailed and effective continuity plan.
- The Involvement and Role of Stakeholders: Understanding how stakeholders contribute to and influence continuity planning.
- Advanced Risk Management Techniques: Mastery of sophisticated techniques for identifying and managing risks.
- Hands-on Workshop for Continuity Plan Drafting: A practical session for participants to apply their learning and create a draft of their continuity plan.
- Expert Insights and Case Studies: Gaining valuable insights from industry experts and real-world case studies.
- Q&A Session: An interactive session for participants to seek clarification and delve deeper into specific aspects.
This workshop will equip participants with the knowledge and skills necessary to develop robust business continuity plans, ensuring organisational preparedness, agility, and strengthened stakeholder relationships in the face of unexpected disruptions.
Productivity and Innovation
Date: Tuesday 12th March 2024
Time: 1pm to 4.30pm
Price: £50 +VAT members / £75 + VAT non-members
Venue: Online
This workshop will help you to understand what productivity is and how to monitor performance. You will learn how to run process mapping sessions, ultimately looking at the current state of the process and identifying opportunities for improvement.
You will also learn about innovation and how this can inform you of performance, and help to introduce new innovation to help improve productivity.
Every Customer is a VIP: How to Consistently Deliver a 5-Star Customer Experience
Date: Thursday 21st March 2024
Time: 10am to 4pm
Price: £140 +VAT Chamber members / £175 +VAT non-members
Venue: Cumbria Chamber of Commerce, 3rd Floor Broadacre House, 16-20 Lowther Street, Carlisle
It doesn’t matter what market sector you’re in, or what you are selling. The fact is EVERY business is capable of delivering a 5-star service. This workshop will help you deliver a 5-Star customer experience every time.
We will explore the essential elements of the customer experience and how to raise the bar on your day-to-day customer service. Your customers will love you for it.
Workshop Includes:
- Introduction: Why Satisfied is No Longer Good Enough
- Difference Between 3*, 4* and 5* Service
- Customer Needs, Wants & Expectations
- Moments of Truth and Why They Matter
- Dissatisfied, Satisfied and Highly Satisfied
- How to Delight Your Customer So They Come Back for More
Lunch will be provided.
The Dynamics of a Great Leader
Date: Tuesday 23rd April 2024
Time: 9:30am – 4:30pm
Price: £140 +VAT Chamber members, £175 +VAT non-members
Venue: Cumbria Chamber of Commerce, 3rd Floor Broadacre House, 16-20 Lowther Street, Carlisle, CA3 8DA
This workshop will allow participants to explore the dynamics of what makes a Great Leader and to better understand their own leadership style and capabilities. The workshop will also help leaders to understand if they have the right leadership structure in place to deliver their vision and goals.
- What is leadership? Explore what leadership is and why and how it’s different to management
- Leadership styles: introduce situational, transformational, and authentic leadership styles, how they interact and when best to use them
- What makes a great leader? Study successful leaders considering the style they used and their effectiveness in different settings
- Understand your own leadership style: prior to the workshop participants will complete a leadership assessment which will be used to understand their leadership style
- Tools and techniques: introduce and test drive a range of tools and techniques that participants can use to develop their leadership capabilities and to get the best out of their people
Sales, Pricing and Profit
Date: Thursday, 25th April 2024
Time: 9.30am – 12.30pm
Price: £50 +VAT Chamber members / £75 + VAT non members
Venue: Online via Zoom
Demystifying sales and building the tools for profitable actions. Sales is fun and enjoyable if you understand how to do it right. There are a few simple steps to successful selling and participants will learn what these are and how to apply them. This workshop will help attendees to love sales by serving their customers better.
This workshop will help participants to define and understand the fundamentals of selling via framing the sales process with two basic models (the Sales Cycle and a Sales forecasting model) whilst also exploring how to develop the necessary sales skills.
Participants are reminded that sales is not just a numbers game. The better they target their ideal customers and understand their needs and wants, the more sales they will make. A core focus is on helping them build a pricing approach to support sustained profitable sales. We introduce and define the terms – price, cost, and value. These are integral to understanding how to work out a break-even point within a business.
Attendees will leave feeling more confident about sales and where it supports and fits with the other functions of their business. The trainer is an experienced salesperson, across multiple markets and sectors, who can share those experiences, whilst also being a small business owner himself. He has helped thousands of small businesses to fall in love with sales and have more fun selling.
HOW TO START YOUR OWN PODCAST
Date: Tuesday, 14th May 2024
Time: 10am – 5pm
Price: £140 +VAT Chamber members / £175 + VAT non members
Venue: Online
Discover all things podcasting: learn how to plan, write and publish your own podcast.
This new exciting medium has the power to connect with new and existing customers and clients, raise your profile and boost visibility for your product, service or project.
Starting from scratch you’ll develop your ideas into a fully-fledged podcast which you’ll learn to produce in this day-long workshop.
You will explore podcasting structure, production and publication with hands-on learning including demos, practical exercises and real-world case studies.
This online workshop is led by veteran broadcast journalist, award-winning radio documentary maker and podcast producer Rob Cave.
With 20 years’ experience at the BBC working on programmes such as File on 4, You and Yours and 5 Live Investigates he brings his world-class skills to the course which covers:
- What is a podcast: fact from fiction.
- Why podcasts matter; why are you podcasting? and secrets to success.
- What kind of podcast do you want to make: chat or narrative?
- The three stages of making all podcasts: pre-production, recording and editing.
- Podcast practicalities: tips about what language works best in audio, recording using a smartphone, how to edit well and tips, hints and hacks for capturing ‘clean’ recordings.
- The lowdown on various podcast platforms and how to publish on them.
You’ll come away knowing how podcasts work and why, brimming with confidence and ideas and with an understanding of the kit and equipment needed to make a professional-sounding podcast.
