Business Support

Growth Hub Training & Events

We run a number of free workshops on a range of topics, at different venues around the county and throughout the year.

Here are the details of the latest events for your diary:

An Introduction to Digital Marketing

Date: Thursday, 9th September, 2021
Time: 10am-12noon (including 15 minute break)
Venue: Delivered online through Zoom

Workshop details:

Marketing covers all aspects of finding and attracting customers to buy your products, building your customer relationships and growing your business. For digital marketing to work effectively, it is about setting up an integrated set of digital tools that can work for you and your business 24/7.

This 2 hour workshop will cover all aspects of digital marketing:

The importance of branding & domain names, including Trade Marks, website development, keywords, image naming & SEO and Google My Business. It will cover how to use social media effectively, with building target audiences, developing Instagram grids, the magic of #hashtags and planning your campaigns. It will finish by building customer lists and email marketing and much more. It will even cover all of those less interesting, but essential topics of the Information Commissioners Office and Privacy Policies.


South Lakeland District Council Supply Chain event

Date: Tuesday, 21st September 2021
Time: 10am- 12noon
Venue: Delivered online through Zoom

Workshop details:

Participants will gain a brief overview of how SLDC are working with small businesses, tips for successful bids and in particular how South Lakeland envisage widening the opportunities to local small businesses, finishing with the opportunity for businesses to feedback what they see as barriers to doing business with SLDC.


The 1-Page Marketing Strategy

Date: Wednesday, 22nd September 2021
Time: 9.30am- 12.30pm
Venue: Delivered online through Zoom

Workshop details:

In this half-day workshop, you will learn how to use a 1-page plan to develop your business marketing strategy

Many small business owners often don’t take the time to develop a comprehensive marketing plan. Often this is due to a lack of time or feeling overwhelmed by not knowing where to begin. Developing a marketing plan can be a daunting task, but it is an important tool that can increase the success and growth of your business.

This marketing workshop is ideal for any business owner who is either starting or trying to finish their marketing plan. You will learn how to develop an easy to use, one-page marketing strategy. It contains all the important aspects of your marketing plan that helps you identify your customers’ profiles, market segment, value proposition, and more!

Using the knowledge, tools and techniques you acquire through this workshop you will:

  • Discover the fundamentals of marketing
  • Learn how to use the 1-page marketing plan in your business including:
    • market positioning
    • brand identity
    • the customer journey
  • Develop and share ideas with other business owners

Who should attend?
Business owners or anyone with responsibility for marketing who has not received formal marketing training.


Business Planning with FW Capital

Date: Thursday, 23rd September 2021
Time: 10am-1pm
Venue: Delivered online through Zoom

Workshop details:

In the first session we will look at why a good business plan is so important – what should be included, who the audience should be, what do you want to achieve and where you can get help pulling a strong plan together.


Financials with FW Capital

Date: Wednesday, 29th September 2021
Time: 10am-1pm
Venue: Delivered online through Zoom

Workshop details:

In this second session we will be joined by Richard Askew of Armstrong Watson and will cover cash flow, forecasts, profit & loss, balance sheets and the importance of maintaining an accurate picture of the financial health of your business.


Sales Bootcamp With Jen Braithwaite

Date: Tuesday, 5th & Wednesday, 6th October 2021
Time: 9.30am- 12.30pm
Venue: Delivered online through Zoom

Workshop details:

Session 1:
What’s stopping you from selling?
Lots of people struggle with the basics when it comes to creating a sales pipeline & actually getting out there in front of customers.
A lack confidence in sales skills or thinking that it has to be all about the ‘hard sell’ makes us shy away from making new sales.
We will focus on de-bunking myths, working on confidence & learning how to sell authentically, along with the importance of relationships & networking in sales.

Session 2:
Prospecting & sales pipelines, tendering & pitching
Session 2 will focus on strategy & the importance of prospecting.
We will include aspects of social selling & where is best to find your perfect clients.
There will also be a focus on where to look for tenders, how to fill them in successfully and authentically pitching for work.

Each session will be followed by a focussed Q&A session, where participants can share stories, ask questions and get to the bottom of any sales issues they may have. Due to the bespoke nature of these sessions, Jen will tailor Session 2 to fit any additional needs arising from Session 1.

There will also be the opportunity to have a bespoke, focussed 1:1 session with Jen, taking place after the Bootcamp to further hone your skills and seek more detailed advice for your organisation.

Jen is an experienced people development & business consultant based in the South Lakes.

Prior to setting up her own consultancy, she worked for many years as an integral part of the business development team of a global people development agency. Jen has a proven track record when it comes to prospecting, tendering and selling on a local, national and global scale and believes that its in us all to make those sales through hard work and authenticity.

Over two consecutive afternoons & follow-up 1:1 session, she will share her sales skills, knowledge and understanding whilst supporting you to grow in confidence and make that productive and successful sales pipeline a reality.


Overview of Funding Products with FW Capital

Date: Thursday, 7th October 2021
Time: 10am-1pm
Venue: Delivered online through Zoom

Workshop details:

Our final session will look at the different types of finance that might be available to your business – from the traditional high street lender to grants and alternative funding. We will dive in to the pitfalls and benefits of each type of funding and which might be most appropriate for your business.


Delegation to Improve People & Business Performance

Date: Wednesday, 20th October 2021
Time: 9.30am- 12.30pm
Venue: Delivered online through Zoom

Workshop details:

This half-day workshop will give you the confidence to let go of tasks without losing control and give you the skills to use delegation as a motivational tool to increase performance.

Being able to let go and delegate tasks to others can be one of the hardest managerial responsibilities. The temptation is just to do it yourself – after all, aren’t you likely to do a much better and quicker job? Surely, it’s going to take more time than it is worth to explain to someone else how to tackle the task? Can people really be trusted to do things as well as you can?

This all too common view leads to owner managers slowly drowning in work. Projects don’t get started, tasks don’t get done and teams can become demotivated.

Using the knowledge, tools and techniques you acquire through this workshop you will:

  • Understand what delegation means and why it’s so challenging
  • Discover more about your delegation style
  • Develop a planned practical approach to delegation
  • Explore ways to break down the barriers to delegation
  • Understand delegation performance monitoring
  • Develop your personal delegation action plan

Who should attend?
This introductory course is suitable for business owners and managers who need to boost their delegation skills to improve the performance of their business, teams and self.


Get LinkedIn or Get Left Out

Date: Wednesday, 3rd November 2021
Time: 10am- 1.00pm
Venue: Delivered online through Zoom

Workshop details:

LinkedIn is just about having your CV online, right?” You couldn’t be more wrong. LinkedIn has become THE social network for professionals and with over an estimated 14 million UK users, the place to connect with other businesses and professionals. Why does it work? It’s based on exactly the same principles that we utilise in the real world, making referrals, sharing knowledge and networking. This workshop is full of advice and tips on how to get the most from your LinkedIn account, how to establish yourself as an expert and how to use the online world to compliment your offline networks.

By the end of this course you will know:

  • The top tips to make your profile stand out
  • How to make new online connections to boost your business
  • The many features of LinkedIn and how to utilise them to your advantage
  • How you can make LinkedIn part of your daily marketing routine

Search Engine Optimisation and Paid Advertising – BACK BY POPULAR DEMAND!!!

Date: Thursday, 11th November 2021
Time: 1.00pm – 4.30pm
Venue: Delivered online through Zoom

Learning Objectives:

  • Learn How To Gain Visibility For Your Organisation
  • SEO – Learn How Important This Channel Is For Your Website

Course Programme
SEO

  • Search Engine Optimisation (SEO)
  • Introduction to SEO
  • On-page SEO
  • Off-page SEO
  • Image optimisation
  • Google Search Console
  • Local SEO
  • National SEO

Paid Advertising (PPC)

  • An overview of the Paid Advertising options (on Google, Facebook, Instagram & LinkedIn)
  • Google AdWords setup and management
  • Display advertising & remarketing

Question & Answer


Boosting Your Productivity with Processes and Apps

Date: Tuesday, 16th November 2021
Time: 10am- 1.00pm
Venue: Delivered online through Zoom

Workshop details:

Did you know that the average person spends 13 hours a week looking at and responding to emails? Moreover, if you’re distracted from the task, it takes around 16 minutes to refocus on what you were doing. The Pareto principle argues that 80% of your results come from 20% of your actions. By optimising the way you work, and introducing productivity workflows, it’s possible to achieve more in less time, and avoid those costly distractions. In this super-productive workshop we will look at some of the most popular productivity hacks and explore the top apps that can make you a productivity ninja, while improving your work/life balance.

By the end of this workshop you will know:

  • How to better focus your working time and limit the attention sapping distractions
  • Where to find the best apps to support your new, more productive ways of working
  • How to create a routine that maximises your working hours
  • Examples of popular productivity techniques you can implement straight away

Social Media Content To Promote Your Business

Date: Thursday, 2nd December 2021
Time: 10am- 4.00pm
Venue: Delivered online through Zoom

Workshop details:

37.4 million Adults in the UK use Facebook on a regular basis; around 7 out of 10 Twitter users say they are more likely to buy from a brand they follow on Twitter. When used correctly, social media can be an effective tool in driving traffic to your website and growing your business, both online and offline. However, if the content on your social media pages doesn’t engage the user, there’s no reason for them to return and you may lose that prospect at the first hurdle. This workshop is a hands-on, practical workshop in which you will learn to design engaging, attention grabbing content that will get you the attention your business deserves. From content development strategies to free content creation tools, you’ll leave this workshop with everything you need to take Social Media by storm.

By the end of this workshop you will know…

  • How to optimise your social media pages
  • How to connect with existing customers
  • How to create content that attracts attention
  • The online tools that will save you time and money
  • Why a content publishing strategy is key to the success of your content
Booking

Eligibility criteria do apply and we can only offer one place per business. To find out more or to book onto any of the above courses please email paulm@cumbriachamber.co.uk or info@cumbriagrowthhub.co.uk