The Importance of a Marketing Strategy

A marketing strategy is essential for every business regardless of size or sector, gives you a clear direction as to where to direct your marketing efforts and make sure that you spend your money most effectively.

Without a strategy it’s difficult to know what marketing you should be doing, when, and implementing campaigns in isolation can increase costs

For an effective marketing strategy you need to look at your products and services individually and research your target audience and competitors for each.

You can then start thinking about what those customers see as your unique selling points, and make these the focus of every aspect of your marketing tools.

This means finding out what your business offers that sets you apart from the competition.

For some businesses it’s price, as they can produce at the most competitive cost. For others it’s offering the best customer service, or a product benefits that competitors don’t.

Once you know your target markets and what makes you different, you need to think about what traditional and digital marketing tactics can reach those audiences most effectively.