Dates: Monday 20th November, Tuesday 21st November, Wednesday 22nd November and Thursday 23rd November 2023
Time: 9.30am to 1pm
Venue: Online
Day One – Introduction to Self-Employment and Business Planning Issues Introductions
- What is self-employment and what does it mean?
- Why do it? Pros, cons and characteristics
- Different business structures – which is best for you?
- Can you afford it? – Your survival budget Creating a business plan?
- Who / what is it for? E.g. raising finance, guide for the owner
- Financial projections – What are they and how to calculate the numbers?
- Maintaining a healthy work / life balance
Day Two – Marketing, Social Media, Promoting your business, where to start?
- Help! Where do I start?
- What am I selling?
- Defining customers and competitors (who/ where/ when)
- Recognising and developing your USP Creating a Brand • How to build your brand – consistency is key!
- Marketing v Selling – Advertising v PR Websites and social media
- Creating an e-marketing strategy social media and websites
- Data protection issues and GDPR The ‘how’ of marketing
- The human side of marketing – networking, presentation and events
Day Three – Taxation, Bookkeeping, and MTD Taxation: Self employment vs Incorporation
- The self-assessment process
- Taxation rates, registration, deadlines and payment dates
- Taxation of the limited company.
- What is bookkeeping? Why do it and what are the basics
- The impact of Making Tax Digital on businesses
- Options for bookkeeping including – manual, computerised, desktop and the cloud
- The difference between revenue and capital expenditure including allowable expenses and capital allowances
- Principles of VAT
- Employing staff – the financial considerations and the human aspect of being an employer
Day Four – Sustainability, Banking, and Credit Control Sustainability
- What is sustainability? How does it affect me?
- Regulatory frameworks, voluntary and mandatory disclosures
- Where to start – creating ESG targets
- Business bank accounts & how to open them (High street banking and alternative options)
- Dealing with bad payers
To book your place email info@cumbriagrowthhub.co.uk