Below is the full list of fully funded training running until the end of our ERDF funded support programme on 30th June 2023.
Facebook and Twitter for business
Date: 11th April 2023
Time: 10am to 1pm
Venue: Online
There is no doubt that Social Media should be a tool within every business marketing toolkit, but many businesses still struggle to get past the concept of ‘push’ marketing and using it as a broadcasting tool.
Social Media is most effective when it’s an interactive space used to build relationships and turn potential customers into advocates and fans.
This workshop is full of tips and examples of how to truly engage on social media, looking at simple methods to increase the effectiveness of your content, and examining the usefulness of paid for services on Facebook and Twitter.
By the end of this workshop you will know:
- How businesses of varying sizes are using social media
- Online connections and how to gain them
- Tips and tricks on business tools available for social media
- Comparisons of Twitter and Facebook for effectiveness
- How to consider social media to boost your business aims
Cyber Security webinar with David Allen IT and Indelible Data
Date: 20th April 2023
Time: 10.30am to 11.30am
Venue: Online
Join this focused webinar to find out some simple steps you can take to help protect your business, learn how to minimise the risk of cyber-attacks, keep your business operating and keep data safe. By attending this webinar, you can aim to increase your understanding of cyber security, ask questions and take steps to protect your all-important data.
Tendering and Contracts made easy
Date: 25th April 2023
Time: 9am to 12.30pm
Venue: Online
This workshop provides a step-by-step guide to help you commence your tendering journey… from navigating tendering portals through to preparing a convincing bid!
This easy-to-follow and interactive takes into consideration the potential varied experience of participants. Attendees do not require any prior knowledge to participate.
- Introduction to Tendering Portals (including GOV.UK, ‘The Chest’, ProActis and more)
- How to Register with a Portal, Profile Creation & Maintenance, Procurement Categories, Geographical Areas and Business Specific Keywords
- Finding Opportunities, Searching Locally & Further Afield, Identifying Additional Markets
- Different Tender Types including Pre-Qualification Questionnaires (PQQ), Single-Action and ‘Open’ tenders (ITT / RFQ), Dynamic Purchasing Systems (DPS), Frameworks and Imposed Pricing
- Searching the Contracts Register to source prospective Sub-Contract Opportunities
- Overview of Tender Notifications, Expression of Interest and Download of Documents
- Understanding the Client Documents; Specification, Terms & Conditions
- Asking Pre-Tender Questions – why you should ask and when!
- Making a Bid / No Bid Decision!
- Client Questions (product and / or service related; general business related)
- The Standard Selection Questionnaire (SSQ) – contained in all Public Sector Tenders (including Company Details, Exclusions, Finance, Insurance, Technical, Ethics, Social Value and Health and Safety)
- Preparing the Bid (e.g. understanding the format and how to prepare & submit a compliant bid)
- Understanding Scoring Schemes & Weighting
- Deadlines and Extensions
- Finalisation & Uploading / Submittal of the Proposal
- Tender Assessment
- Post-Tender Clarifications
- Asking for Feedback (win OR lose)
Creating a business podcast
Date: 9th May 2023
Time: 10am to 1pm
Venue: Online
Creating and publishing podcasts is a simple but effective way of engaging with your audiences. But for many, the fear of what to say, how to record and where to put these podcasts stops them in their tracks.
By showing you free or low cost platforms to use, and how to use equipment you may already own, this hands-on workshop, by DigiEnable will help demystify the process, and get you producing your own podcasts in no time.
By the end of this workshop you will know:
- How to plan and prepare an engaging podcast
- How to record your interviews and clips with audio recorders
- Hands on basic audio editing
- Online promotion techniques and platforms to share your podcasts
Utilising Social Listening and Dark Social for Businesses
Date: 10th May 2023
Time: 1pm to 4pm
Venue: Online
With 89% of social media messages to brands being ignored, and 30% of posts not directly mentioning brands, businesses need to make sure social listening is an important part of their marketing strategy.
This workshop includes the latest tips and tools for capturing and interpreting sentiment, trends and opportunities, to help you and your clients keep visible and healthy brands.
By the end of this workshop you will know:
- What social listening and dark social is, and how it can be useful for your business
- Which tools will allow you to monitor your online reputation
- How to determine sentiment in the online world
- Tips to ensure your reputation is a positive one
Website conversion optimisation
Date: 17th May 2023
Time: 10am to 12noon
Venue: Online
MUV will be presenting a session focused on helping businesses improve the conversion rate of their website and maximising their marketing spend. The 2 hour online and interactive session will focus on how website owners can understand the performance of their website, establish profitable marketing budgets, and continuously work on improvements.
Some of the key topics covered will include;
- Landing page experience
- Presenting your brand
- Maximising on reviews
- Landing page experience
- Measuring performance (Google Analytics)
- Driving improvements and growth
Effective Performance Management webinar with Michael Bauer of Cumbria Employment Solicitors
Date: 25th May 2023
Time: 10am to 11am
Venue: online
Managing poor performance is key to an effective organisation. It sets the tone, pushes productivity and generally keeps standards at the level needed for successful and competitive organisations. However, it is often handled badly, with limited conviction or not at all.
Effective performance management is much easier than you would think and employment law is on your side.
This practical and “can-do” session will give you a grounding in the key issues by covering:
- How employment law gives managers the upper hand when tackling under-performance
- Guidance on carrying out a formal performance review process
In essence, the session will show you how to tackle under-performing staff and generally get the best out of your staff with the minimum of risk, hassle and cost.
Working from Home and Hybrid Working – Key Employment Law Issues/Solutions
Date: 21st June 2023
Time: 10am to 11am
Venue: online
Post-pandemic, working from home and hybrid working are increasingly common. Such working arrangements have their advantages (both for employer and employee) but also their risks and particular compliance issues.
Ensuring that the key issues arising from such arrangements are properly covered – both practically and from a contractual/policy perspective is key to success but also, if problems arise, to effective management for the employer.
This practical and “can-do” session will give you a grounding in the key issues by covering:
- The key employment law compliance issues when staff work from home fully or on a hybrid basis
- Practical arrangements that will give you the best chance of such arrangements succeeding and the upper hand if there are problems
To book onto any of the above please email info@cumbriagrowthhub.co.uk