To book a place on any of the below training please email info@cumbriagrowthhub.co.uk

Influencer Marketing

10^th January 2023 – 9.30am to 12.30pm – Online

Influencer marketing has matured and evolved and is no longer a marketing strategy just for brands selling products to consumers. Charities, public sector organisations, and B2B businesses are finding ways to utilise influencers to gain awareness, trust, and credibility for their products and services online. That said, people today don’t want to be sold to badly and this applies across all industries. Customers are more switched on and want to feel in control of their purchasing decisions, so it’s incredibly important to assess how influencer marketing can fit into your wider marketing strategy, in line with your business goals and reputation.

If you are new to influencer marketing, naturally you may be asking yourself where you would start and how to know whether influencer marketing could provide a return on investment for your business. Fortunately, influencer marketing has been developing for over a decade now and lots of businesses and organisations have gone before and tested the waters. We’ve seen huge successes as well as glaring failures which we can learn from to refine the approach to influencer marketing and use it strategically and effectively.

In this session you will learn about the influencer marketing landscape and understand the different models of influencer marketing. You will then learn the key steps for planning an influencer campaign and how to navigate the process. Plus, we will share some top tips and things to look out for along the way.

• The influencer marketing landscape and how it differs from industry to industry
• What you need in place before starting to work with influencers – knowing your audience, clear brand guidelines, and clear objectives
• How to research and find the right influencers for your business (paid and free tools)
• How to develop working relationships with influencers

Building a Brand on Social Media

18^th January 2023 – 1.30pm to 4.30pm – Online

There is no doubt that Social Media should be a tool within every business marketing toolkit, but many businesses still struggle to get past the concept of ‘push’ marketing and using it as a broadcasting tool. Social Media is most effective when it’s an interactive space used to build relationships and turn potential customers into advocates and fans. This workshop is full of tips and examples of how to truly engage on social media, looking at simple methods to increase the effectiveness of your content, and examining the usefulness of paid for services available on various Social Media platforms.

By the end of this workshop you will know:

• How businesses of varying sizes are using social media
• Online connections and how to gain them
• Tips and tricks on business tools available for social media
• Comparisons of various platforms for effectiveness
• How to consider social media to boost your business aims

Leadership Resilience – Leaders learning to thrive

24^th January 2023 – 9.30am to 12.30pm – Online

A workshop to raise awareness of, and to look at the impact of, mental health, wellbeing and resilience in the workplace, and how to lead confidently with these topics.

Concepts and tools will be introduced, and strategies explored to enable leaders to develop their knowledge and ability to support themselves and others within their organisations.

Topics covered within this session would include:

• Creating a climate to thrive
• Clear communication
• Mental health
• Stress
• Resilience
• Tools and techniques to support employees

As a result of this workshop participants will be able to:

• Demystify issues around mental health/illness, stress, and resilience
• Shift perceptions and address the stigma often associated with unwellness
• Broaden understanding about stress anxiety and depression and their relation to poor mental health
• Explore how participants can manage their own stress
• Gain simple tips and techniques to help keep themselves and others who may be experiencing poor mental health
• Managing others in times of poor mental health well-being

Back to basics – understanding your accounts

25^th January 2023 – 10am to 1pm – Online

There are three accounting terms you really need to understand when running a business: balance sheet (statement of financial position), profit and loss account (income statement) and cash flow statement

In this three hour, practical, back to basics workshop Maria Ramsdale of Maria Ramsdale Finance Ltd will help you answer questions such as:

• What is turnover?
• What are the elements in my cost of sales and how to calculate the margins?
• What is gross profit?
• What’s included in my administrative expenses?
• What is net profit and how to calculate it?
• How to calculate your stock days and debtor days
• How much do you really take from your business – understanding dividends
• How to calculate important KPI’s for your business
• Can your business pass the Acid Test?
• Understanding of terms like EBITDA

To book on any of the above please email info@cumbriagrowthhub.co.uk