Keeping hold of your top talent in uncertain times
Date: Tuesday 1st November 2022
Time: 1pm to 2.30pm
Venue: Online
With Britain’s economy on the verge of recession, candidate shortages across the board and so-called ‘Quiet Quitting’, it’s never been more important to engage and retain your people. Across our lifetime, we spend an average of 81,396 hours working (the only thing we spend more time doing is sleeping!) and employees are no longer content to spend this time in a job that doesn’t press their buttons. Join Cumbria Business Growth Hub in partnership with Realise HR as they provide some practical, down-to-earth advice on how to keep hold of your top talent in uncertain times
SEO Essentials: Strategies to Boost Your Organic Rankings
Date: 2nd November 2022
Time: 9.30am to 12.30pm
Venue: Online
It’s all well and good having great products and services, but if no one can find your website when they are searching online, then you might be missing out on a lot of potential business. This is where SEO comes in. There are various tactics you can employ to start to boost your position in search engines and get your website to appear higher up on platforms like Google. To do this successfully you need to understand how the search engines work, and how they decide which websites to rank the highest.
In this course you will learn the fundamentals of search engine optimisation plus the benefits of optimising your website and online content.
Introduction to SEO
- What is search engine optimisation?
- Search engine algorithms – the basics of how platforms like Google work
- The benefits of ranking higher in Google (and other search engines relevant search engines)
- How do search engines work, and how are they used?
SEO tactics
- On page SEO
- Finding out what your target audience are searching for in relation to your products/services
- Understanding keywords and how to use the
Energy – How energy prices affect your business and how best to act
Date: Tuesday 8th November, 2022
Time: 2pm to 3pm
Venue: Online
The dramatic increase in gas and electricity prices has put an unprecedented strain on UK businesses, with some seeing bills increase by as much as 400% overnight and leaving many not knowing which way to turn. In this webinar GO Low Carbon will be providing some insight into what’s happening in the energy markets and advice on how best to minimise the impact rising prices have on your business, covering topics including;
- The Government’s Energy Support Scheme – how the discount works
- Gas and electricity contracts – options available and typical rates
- Why it is important to have an energy buying strategy
- Tips on how to improve energy efficiency
Carbon Emissions – Understanding your businesses carbon footprint to reduce overhead costs
Date: Tuesday 15th November, 2022
Time: 2pm to 3pm
Venue: Online
Carbon footprints, Net-Zero targets, Carbon Neutral commitments – what do all these phrases mean? Many businesses are keen to reduce their environmental impact, but 69% of SMEs don’t know how to measure the carbon emissions their business produces. You may feel under pressure from stakeholders, customers, tender contracts, or employees to disclose your carbon footprint and show how you are working towards reducing your impact. The GO Low Carbon team will explain where to start and how completing a carbon audit can reduce your overhead costs.
- Debunking phases – Net-Zero vs. Carbon Neutral
- Why measure your carbon footprint?
- Which emissions matter, and what scopes are included?
- How a carbon audit can reduce your overhead costs – typical costs, benefits, and return on investment
Introduction to Sales Copywriting
Date: 16th November 2022
Time: 10am to 1pm
Venue: Online
This workshop will show you some techniques and tips for writing content that persuades and convinces your audience to take the action you want. You will be able to use these tips for writing emails, web pages, leaflets, ads, web pages, and more.
The session will show you how to:
- Gain clarity on your market positioning and the core messages you want to communicate.
- Getting your tone of voice right.
- 3 different structure formats that can be adapted into multiple situations.
Delegates will have the chance to take part in some writing exercises and get feedback
Solar Panels – Generating your own green energy for your business
Date: Tuesday 22nd November, 2022
Time: 2pm to 3pm
Venue: Online
With electricity prices at an all-time high, there’s no wonder that the solar industry has seen a 600% increase in orders in 2022 as businesses look to become more energy independent while also reducing their carbon footprint. With more than 15 years of experience in commercial solar, Ryan Park from GO Low Carbon will answer the common questions businesses ask about solar panels and a wider range of energy-saving or electricity-generating technologies.
- A brief overview of energy-saving and generating technologies available to businesses
- Is solar right for my business?
- What do I need to take into consideration? – design, location, planning
- How much money and carbon will it save?
- Typical costs, benefits, and return on investment
To book your place on any of the above training email info@cumbriagrowthhub.co.uk