Thanks to funding through the UK Shared Prosperity fund we’ve been delivering a great range of business support programmes to businesses and individuals in both areas.
There’s still some support on available:
Do you want to do your bit to protect the planet, but are not sure where to start?
We can help you plan what to do, and find energy and cost savings in the process. We are offering an energy advice visit plus up to 5 hours of support to identify other opportunities to become a more sustainable business.
We will help you identify your main environmental impacts, understand how to calculate your carbon footprint, and suggest ways in which you can work towards net zero.
Delivered by Cumbria Action for Sustainability we can support one more business in Copeland – anyone interested please email info@cumbriagrowthhub.co.uk
There’s also still some free training sessions available:
Branding and marketing for start ups
Date: 15th June 2023
Time: 10am to 1pm
Venue: Online
How to develop strong brand foundations and a solid digital marketing plan from the beginning.
Who is it for?
This is a much needed session for those of you thinking of starting your own business or if you are in the first few years of building your business and need to level up your brand (vision, mission, values, brand positioning and message) and marketing to grow and achieve your goals.
How will it benefit my business?
Understanding how to create a strong brand is vital not only for the longevity of your business and to ensure brand awareness, but it also defines who you are as a business, and focuses your long-term goals — making it easier to speak to the right audience in a consistent and engaging way when it comes to your marketing.
And whether you’re a small business looking to grow, or ready to take the leap to start out on your own, having a written marketing strategy (and plan) with actionable and measurable marketing tactics is key to staying on track and thriving in a competitive market.
Agenda
Brand: Learn how to define and build a strong brand
- Understanding the difference between brand and branding (logo, colours, fonts)
- Why is it important to define your brand (brand strategy)
- How to define your brand foundations (vision, mission, values, brand positioning, messaging)
- What’s next..
Marketing: Create an effective marketing strategy and learn how to plan actionable and measurable marketing activities based on your goals, audience, channels, and customer journey.
Agenda
- Understand the steps involved to create a simple marketing strategy, with actions and tactics across relevant channels for your business.
- Learn how to set achievable marketing goals and plan marketing campaigns to help you reach those goals.
- Understand the importance of measuring your marketing activities.
Tiktok & Instagram for business
Date: 20th June 2023
Time: 10am to 1pm
Venue: Online
As of last year, 9 out of 10 adults in the UK owned a smartphone, but do you feel you’re using it to its full potential? We’ve come a long way since the days of Nokia 3310s and spending hours playing Snake. The modern smartphone is much more than just a computer in your pocket. It’s a communication tool, and video camera, a podcasting tool and more. In fact, more recent social platforms such as Instagram and TikTok are almost exclusively populated by smartphones and tablet created content, meaning that little device you have in your pocket is key to your entire content marketing strategy.
In this interactive workshop, we will give you everything you need to make full use of your smartphone, to create an Instagram page, launch a TikTok channel and create your first video. If you think TikTok is all dance trends and young people, you couldn’t be more wrong! With the number of users expected to reach 10 million in the UK by the end of this year, it’s a platform that businesses cannot afford to ignore. This session is for businesses, charities or other organisations based in Allerdale & Copeland who’d like to get started on TikTok, or individuals who’d like to develop their digital marketing skills.
Managing customer expectations
Date: 22nd June 2023
Time: 1pm to 4pm
Venue: Online
Customers are the lifeblood of any business, all businesses need customers to survive, thrive and grow. The world we live in is constantly changing and our customer expectations are changing with it. Therefore, in order to differentiate ourselves from our competitors it is crucial that we keep up to date with the changes so that we can provide a superior service ensuring customers come back time and time again. This workshop explores how to exceed customer expectations throughout their journey which will result in improved customer retention, increased loyalty and will ultimately build your brand.
Workshop Content:
- What is Customer Experience?
- What do customers expect and where do these expectations come from?
- What attracts new customers and what detracts customers from engagement?
- Customer contact points, pain points and moments of truth
- Optimising your Customers Journey – understand how customers move through their journey
- Is satisfied enough these days?
- Steps to turn a customer from satisfied to highly satisfied
For those interested in self-employment we also have two Introduction to self-employment workshops running online on 23rd and 28th June – click here for more details
We’d hate for anyone to miss out so if you’re in Allerdale or Copeland get in touch today!