We’ve a great range of training, all free to eligible businesses. Here’s what’s coming up in October and November.
Ensuring your data protection practices are fit for future growth
27th October 2022 – 9am to 12.30pm – Online
A half day workshop on data protection for businesses looking to develop and grow. Each attendee will be guided through their existing policies, procedures and documents to ensure that they will still be compliant with data protection legislation as their business changes. They will be enabled to make additions, correct any mistakes, recognise omissions and be satisfied that they have the knowledge to ensure compliance with the UK GDPR and Data Protection Act.
Content outline:
- Why data protection in your business may need to change as it grows
- Whether your role as a data controller or data processor is going to change
- Necessary changes to documentation and practices
- Updating your privacy notices
SEO Essentials: Strategies to Boost Your Organic Rankings
2nd November 2022 – 9.30am to 12.30pm – Online
It’s all well and good having great products and services, but if no one can find your website when they are searching online, then you might be missing out on a lot of potential business. This is where SEO comes in. There are various tactics you can employ to start to boost your position in search engines and get your website to appear higher up on platforms like Google. To do this successfully you need to understand how the search engines work, and how they decide which websites to rank the highest.
In this course you will learn the fundamentals of search engine optimisation plus the benefits of optimising your website and online content.
Introduction to SEO
- What is search engine optimisation?
- Search engine algorithms – the basics of how platforms like Google work
- The benefits of ranking higher in Google (and other search engines relevant search engines)
- How do search engines work, and how are they used?
SEO tactics
- On page SEO
- Finding out what your target audience are searching for in relation to your products/services
- Understanding keywords and how to use the
Introduction to Sales Copywriting
16th November 2022 – 10am to 1pm – Online
This workshop will show you some techniques and tips for writing content that persuades and convinces your audience to take the action you want. You will be able to use these tips for writing emails, web pages, leaflets, ads, web pages, and more.
The session will show you how to:
- Gain clarity on your market positioning and the core messages you want to communicate.
- Getting your tone of voice right.
- 3 different structure formats that can be adapted into multiple situations.
Delegates will have the chance to take part in some writing exercises and get feedback
To book your place (only one per business) please email info@cumbriagrowthhub.co.uk
The full training programme can be viewed here
Other events
Productivity – don’t just be busy, get things done! – FSB Lancashire & Cumbria virtual networking
Wednesday 26th October 9.30am to 10.45am
In this short, interactive session, you will be taken on a guided learning journey from being busy and overwhelmed to getting more of the right stuff done, in a way that is results focused and meaningful for your business and life. Get ready for 15 minutes of intense, powerful, productive learning!
For further information and to book click here
Stress management for small business owners – how to boost wellbeing and resilience – FSB
Tuesday 1st November 11am to 12.15pm
The COVID-19 pandemic has created a global crisis for mental health, fuelling short- and long-term stresses and undermining the mental health of millions. Estimates put the rise in both anxiety and depressive disorders at more than 25% during the first year of the pandemic. Research by Deloitte indicated that poor mental health costs UK employers up to £45 billion a year. Business owners report worries of rising costs, retaining staff & increasing feelings of loneliness. In the changing face of our professional lives, the wellbeing and resilience of individuals, teams and organisations is paramount to ensuring a successful and thriving business.
For further information and to book click here
PIZZA Thursday – Barclays Eagle Lab
Thursday 20th October – 12noon to 1pm – The Bus Station, Bransty Row, Whitehaven, CA28 7XE
Join the team for some Pizza and a tour of the Bus Station, if it’s your first visit.
It’s a chance to chat to some of our residents, meet the Eagle Labs team and network in a relaxed environment.
Not to mention – have some amazing Pizza.
PIZZA Thursday Tickets, Thu, Oct 20, 2022 at 12:00 PM | Eventbrite
Demystifying 3D Printing – Barclays Eagle Lab
Thursday 20th October – 5pm to 6.30pm – The Bus Station, Bransty Row, Whitehaven, CA28 7XE
3D printing or additive manufacturing is the construction of a three-dimensional object from a CAD model or a digital 3D model, Zoe Crossan, Lab Engineer will guide you through the world of 3D printing and talk you through the capabilities at Eagle Labs Cumbria in their new Maker Space.
Demystifying 3D Printing Tickets, Thu, Oct 20, 2022 at 5:00 PM | Eventbrite