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Local Produce Champion creates radio platform for local producers

A Lake District entrepreneur passionate about local produce has launched a show on a popular local radio station dedicated to showcasing Cumbria’s food traditions and vibrant artisan produce scene. The show, called Lakeland’s Larder, airs from 9am to 12 noon every Monday on Lake District Radio and includes round-ups of the Cumbrian Farmers Market scene, interviews with local producers, on air tastings, food event information and useful tips on where to find Cumbrian-grown or made produce.

Show creator and host, Colin Sneath co-founded the local produce delivery service A Day’s Walk back in 2020 and expanded into Farm Shops in 2021 when the company launched The Lake District Farm Shop at Holker Hall. He believes “Lakeland’s Larder” could really help local producers put themselves and their produce on the map.

Colin explains “national brands have the budgets to invest heavily in marketing and benefit from the exposure afforded to them by supermarket listings. Local producers have to work ten times as hard to get their message out there and the show “Lakeland’s Larder” has been created specifically to help them do just that.”

We’re particularly interested in showcasing producers who are making in the County because they’re supporting the local economy, helping us all to reduce our food miles and very often investing in environmentally friendly processes and packaging against all the economic odds. Their produce is also some of the best in the land – they deserve our support!”

Anyone wishing to contact Colin please let me know and I can make an introduction – lesleyr@cumbriachamber.co.uk