Attracting the best people: The real deal
5th July, Roundthorn Country House, Penrith – 9am – 11am
The market is flooded with job opportunities and candidates have more choice than ever before. So how do you attract the best person to your business? We take a no-nonsense look at recruitment and chat about how to bring the best people on your journey.
Delivered by Realise HR, this will be an in person session covering these key areas:
- How to be attractive to the passive market
- Your employee value proposition – the deal
- How to offer an amazing candidate experience
£50 + VAT for non Chamber members, £30 +VAT Chamber members
To book click here
Food Photography with Lou’s Larder – Liquid Design Studios, Crofton Hall, The Clocktower, Thursby Carlisle, CA5 6QB
The Importance of Market Research to Innovation – a joint event with CUSP
Thursday 7th July, Energus, Blackwood Road, Lillyhall, Workington, CA14 4JW – 9.15am to 1.30pm (includes networking lunch)
This half-day event explores the importance of market research for successful innovation. We will be asking why many start-up companies survive and how to minimise the risk of business failure. We will explore the importance of early-stage market research and how this can inform the development of new services and products that truly meet your customer needs.
Exploring the need for market-centric innovation – for both established companies and start-ups.
Established companies are experts at refining their product, which means they can miss new opportunities. This is where start-ups come in, but most start-ups are designed around the founder’s idea or passion- only when it’s too late do they realise that there is no market for their product.
Product-market fit: changing your product and finding your market.
PMF is making sure there is a sustainable market for your product. It can only be achieved by understanding your market. But it’s a process rather than an outcome. And it needs the company to correctly understand the data from the market research – you often need to design your product or route-to-market to get that market data.
Jobs-To-Be-Done theory: understanding your customers deeply so you can get product-market fit.
This is used by some of the world’s most successful companies. It’s a technique of designing, conducting and analysing market research to find out what your customers want – even when they don’t know themselves. It is therefore ideal for finding new sources of value and new markets – e.g., how deep research of why people buy McDonald’s milkshakes led to a 7-times increase in sales,
False signals and the Chasm: research your market even when you think you’ve cracked it.
Why the initial stages of market research and growth can mislead you later: the case for continual market research through all stages of growth.
To book email info@cumbriagrowthhub.co.uk
Food Photography with Lou’s Larder
Friday 8th July or Thursday 8th September – Liquid Design Studios, Carlisle – 9.30am to 4pm
Hands on practical photography training for anyone in the food industry.
Quality imagery is more important than ever in any food or drink related business. This is why Cumbria Chamber and the team at Lou’s Larder would like to share with businesses their skills and techniques to help you improve the imagery used in your business.
Content includes:
- Food styling
- Choosing equipment
- Props and sets
- Lighting
- Composition
- Practical and theory sessions
- Post production
You will need to bring your own camera or phone.
Charged at £130+ VAT Chamber members or £150+ VAT for non-members
Understand how to label prepacked food products legally
Thursday 13th October – Carlisle Station Hotel, Court Square, Carlisle – 9.30am to 4pm
This course explains the food labelling requirements under the Food Information for Consumers Regulations 2014. This course also provides information on what can and cannot be said in relation to nutritional claims.
This course covers:
• Overview of UK (with a little bit of EU) food legislation relating to labelling
• Food Information for Consumer Regulations
• Permitted names
• Composition
• Ingredient declaration (QUID)
• Allergens
• Nutrition
• Weights & Measures
• Date coding
For booking links for either of the above training courses click here
Charged at £210+ VAT Chamber members or £264+ VAT for non-members