Social media has been used more frequently over the last 12 months in our personal lives by keeping us connected to our family and friends.
It’s without question that social media is a tool every business should be using. But it can sometimes seem difficult to navigate.
Social media is most effective when it’s an interactive space between business and customer. When used in the right way, it can build valuable relationships and turn potential customers into advocates and fans. So, here are 3 tips that you can adopt to make your business shine on social media:
- Make sure you have a presence on social media. You might be creating the best content out there, but if your customers can’t find you then you’re doing something wrong. Throughout the pandemic, most things have been done online whether it’s online schooling, buying groceries or speaking with friends and family. Customers who may have been furloughed or out of work spend more time browsing online so use this to your advantage and keep them engaged.
- Tell your business’ story. People like stories. Some may appreciate constant promotion and advertisement of your business, but most will like hearing about the story of your business. Incorporating things such as: ‘get to know our employees’, ‘a day in the office’ and ‘behind the scenes’. Add a bit of personality will resonate with your followers.
- Encourage your customers to review your products and services. User generated content is beneficial to your business and is essentially free marketing – your customers are doing the hard work for you! People are almost 2.5 times more likely to view user generated content as authentic, than content created by the business.
Do you think you could use your business’ social media channels better? The Growth Hub is holding a number of free workshops including: ‘Social Media Bootcamp’ on Wednesday 14th April, and ‘Customer Service on Social Media’ on Wednesday 28th April. If you think social media is the way forward for your business, but don’t know where to start, visit here to find out more and see if you’re eligible.
The Growth Hub project is supported by funding from the European Regional Development plus funding from Carlisle City Council, Lancaster University Management School, Penrith Industrial BID, Sellafield Ltd and South Lakeland District Council.