One of the leading online rural business resources has stepped up a gear in a bid to further help inspire and inform rural business owners and diversifying farmers.
The Business Barn, initially launched in January 2018, has undergone a total redevelopment, creating a more engaging platform where businesses can learn, communicate and do business through the number of new tools that have been introduced to the new website.
Founder of The Business Barn and Moule & Co, Hannah Moule, explains why there is no better time to be re-launching such as resource.
“We know that diversification is becoming an increasingly important part of a significant number of farming businesses.
“Two-thirds of farmers have already diversified and one-fifth of those who haven’t yet are seriously considering it with Brexit a big driving force behind this decision.
Two-thirds of farmers have already diversified and one-fifth of those who haven’t yet are seriously considering it with Brexit a big driving force behind this decision.
“It’s these individuals and businesses, alongside the number of rural-based businesses operating up and down the country, who are potentially entering a new venture requiring a different set of skills, that need an element of support to help ensure they start and grow a thriving rural enterprise.”
It was the lack of online rural-specific business advice that led Hannah to create the free-to-access website in the first instance, and the ambition for The Business Barn to be the ‘go-to’ rural business resource that has led to the redevelopment of the entire site.
What’s new with The Business Barn
Hannah explains that each of the new elements of The Business Barn has been based on feedback received from users and other businesses, how people have been using the website and what more users could benefit from.
We may be in a period of ambiguity, but at the same time there are opportunities to be realised for many sectors. The potential for rural enterprise at this moment in time is huge …
“One of the biggest additions to the website which we are really proud of is our Rural Business Network,” says Hannah.
Having realised that one of the biggest elements missing from the website was the chance for people to interact and do business, the network has been developed to facilitate just this.
As a free-to-access member only area, the network features a rural business forum, a bespoke webinar series covering sector and skill specific topics, online courses and much more, all designed to stimulate conversation and aid learning and knowledge transfer.
“We may be in a period of ambiguity, but at the same time there are opportunities to be realised for many sectors. The potential for rural enterprise at this moment in time is huge, and we want The Business Barn to play a big part in facilitating a thriving rural economy and the multiple changes we’ve introduced to the website all go towards helping us achieve this goal.”