A coordinated and engaging promotional campaign was structured to take full advantage of popular media channels to maximise impact.

It included TV and Radio advertising, a high profile B2B magazine, a dedicated website and focused social media advertising and engagement activities, supported by business development activity on the ground. The central campaign slogan, Profiting through Skills, was adopted to convey the core message to businesses in a distinct and unambiguous way – reflecting the straightforward tone of the campaign.

Because the Growth Hub is underpinned by the Chamber, it is the organisation with the credibility and capability to get the level of business engagement that projects like these need to deliver their objectives.Zoe Makepeace, Assistant Director Carlisle College and Project Manager for The Edge

It was rolled-out during September 2017, with business engagement activities, via the Profiting through Skills website, social media and advisers continuing through to the project’s completion in July 2018.

The success of this campaign demonstrates the Growth Hub’s capability to target and engage Cumbrian businesses effectively, drawing on our multimedia communications expertise, 16,000 opted in business contacts and ability to hit the inboxes of key players in businesses of all sizes and sectors throughout the county – and get those emails opened.