Businesses who’ve successfully gained the edge over their competitors haven’t achieved this by chance. Their secret? First and foremost, they understand the value of marketing and have identified the things that make them stand out when compared to other businesses operating in their sector.
At its core, an effective marketing strategy quickly answers what every customer asks: Why should I buy from you? And there’s nothing Micky Mouse about that.
So you’ve come to the right place if you want to make your businesses proposition irresistible.
And with a great range of FREE support, grants and subsidies available, we can help you start your own charm offensive and get your business working harder for you!
It’s a worthwhile investment
For many businesses, developing an effective marketing strategy to ensure they can compete in a noisy, multi-channel world is seen as secondary to the need to satisfy current demand for their products or services.
In truth, a well-researched, forward-thinking marketing strategy with a clear set of objectives is essential for underpinning the future success of your business. It’s your passport to growth and profitability, and without it you have little chance of standing out from the crowd.
You don’t need to be a marketing specialist to develop a proposition that will encourage people to buy into your product or service. You just need to identify what it is about your business your customers appreciate. Is it price, product mix or promotions? Customer care, competitiveness or quality? Add these factors together and you have the basis of marketing strategy which the Growth Hub can help you develop further.
Making your offer irresistible is the name of the game. With a little bit of know-how, you can devise a highly focused, cost-effective plan to exploit the latest marketing methods and channels to attract new customers and help drive your business forward.
It’s no longer enough to satisfy your customers. You must delight them. Philip Kotler – The Father of Modern Marketing
- Our team of specialist advisers can help you with a digital review and work with you to identify areas which could be improved. They have expertise across the range of sectors and specialisms and really understand the challenges to business of integrating modern technology and applications.
Our consultancy subsidy can help you make your business work harder for you.
- Our Consultancy Subsidy offers a 40% grant of up £4,000 towards working with a specialist on a variety of areas including market research, social media or branding and design*. Find out more here.* eligibility criteria will apply.
- Cumbria Forum is an innovative, fully funded, six-month programme run by our partner Lancaster University. The programme will enable you to hone your leadership and management skills and build a support network with other businesses in the cohort.
Our advisers can help your business develop and grow. Are you benefiting from their expertise?
With the support and guidance from the Growth Hub, our new marketing strategy has been a game changer and has given us real growth opportunities. Gareth McKeever, Pure Lakes.
A great way to find inspiration and ideas is to check out what other businesses are doing.
Pure Lakes manufactures eco-friendly skin care products from natural ingredients that are kind to your skin and the planet.
Discover how the Growth Hub helped them to adopt new business development and marketing strategies which led to new routes to market.
Before the launch we studied market trends and identified a younger, higher-spending demographic who were under-served by the market. Josh Boydell-Smith, Bells of Lazonby.
Bells of Lazonby is a highly successful family business based in the Eden Valley. Find out how investment in researching market trends has helped them develop new products.
Make the most of the support we can offer
The Growth Hub plays a key role in bringing Cumbria’s businesses together and offers great range of workshops and networking opportunities to help you develop your business, learn new skills, and share ideas.
Find out more about our latest events.
Get in Touch
Make the most of the support we can offer to get your business working harder for you. Call us FREE on 0845 226 0040.