No matter where your customers are, down the road or across the world, having a strong digital presence is key to your business' growth in 2025. Whether you’re trying to increase visibility locally, scale nationally, or break into global markets, your digital strategy will define your success.

That’s why the Department for Business & Trade have created the Fuel Your Business Growth: Digital Edge series, a collection of free, expert-led online events to help you build the skills and confidence to grow online.

✔️ Digital marketing drives 2.8x more revenue growth for businesses using it effectively.
✔️ 77% of customers research online before contacting a supplier; local or global.
✔️ Digital tools let you reach the right audience at the right time, wherever they are.
(Source: Deloitte, Forrester)

From optimising your website to mastering marketplaces, social media and SEO, our sessions are packed with practical tips to help you stand out and win more customers.

21 July: LinkedIn: The Ultimate Lead Generator

Tap into LinkedIn’s powerful lead-gen tools, learn how to connect with the right buyers and convert professional relationships into new opportunities.

21 July: Content Chameleon: How to Succeed with Content Marketing

Explore practical and scalable content methodologies that can help you attract relevant traffic, build trust amongst customers, and facilitate more sales.

4 August: Driving Traffic with Search Engine Optimisation (SEO)

Boost your website's visibility with SEO best practices, from keyword localisation to technical 6

6 August: Effective Instagram to fuel your business growth

Learn how to craft engaging visual content and targeted campaigns that resonate with consumers on Instagram.