Date: Thursday 12th February 2026
Time: 10am to 1pm
Price: Fully funded by Cumberland Council
Venue: Online

Search is changing, and this session explains what that actually means for small businesses and organisations. We’ll break down AI-driven and generative search in plain English and show you how to make sure your business is visible where people are really looking.
In this session with DigiEnable, we’ll cover the basics of GEO (Generative Engine Optimisation) alongside traditional SEO, with a strong focus on YouTube, Shorts, Google Business Profiles, and how AI tools decide what content to surface and recommend.
This is not about chasing algorithms. It’s about creating clear, useful content that AI can understand and confidently put in front of the right people.

You’ll leave with:
•    A simple framework for improving AI-led visibility
•    Practical tips for YouTube titles, descriptions and Shorts
•    Clear actions to optimise your Google Business Profile
•    A better understanding of how AI search tools find and rank content