Know Your Business News Fully funded training ending soon – don’t miss out...

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Fully funded training ending soon – don’t miss out!

We’re fast approaching the end of training fully funded by Cumberland Council through the UK Shared Prosperity Fund.

There are however still a number of sessions booked in to take place before the end of February, so any businesses located in Allerdale, Carlisle or Copeland should check out the below and book now!

Win More Business through Public Sector Contracts

Date: Thursday 5th February 2026
Time: 10am to 12noon
Price: Fully funded by Cumberland Council
Venue: Online

Delivering public sector contracts is one way you can grow your business, but you have to win them first!

This 2-hour online workshop with bid writing consultant Tamar Reay, will delve deeper into what public sector buyers expect from their suppliers and a successful tender

By the end of this session, you’ll have a practical understanding of:

  • The different ways public sector organisations buy goods and services, so you can find the opportunities that are right for you
  • How to identify the key information these buyers are looking for from their suppliers so you can position yourself more effectively
  • Hints and tips on how to write a good proposal, which will help you strengthen your bid and maximise your scores

This workshop is aimed at businesses who are new to bidding for public sector contracts or who are looking to improve their bidding skills and know-how.

Book here 

Being Found Online, in the Age of AI - Visibility, GEO, SEO and generative search made understandable

Date: Thursday 12th February 2026
Time: 10am to 1pm
Price: Fully funded by Cumberland Council
Venue: Online

Search is changing, and this session explains what that actually means for small businesses and organisations. We’ll break down AI-driven and generative search in plain English and show you how to make sure your business is visible where people are really looking.

In this session with DigiEnable, we’ll cover the basics of GEO (Generative Engine Optimisation) alongside traditional SEO, with a strong focus on YouTube, Shorts, Google Business Profiles, and how AI tools decide what content to surface and recommend.

This is not about chasing algorithms. It’s about creating clear, useful content that AI can understand and confidently put in front of the right people.

You’ll leave with:

  • A simple framework for improving AI-led visibility
  • Practical tips for YouTube titles, descriptions and Shorts
  • Clear actions to optimise your Google Business Profile
  • A better understanding of how AI search tools find and rank content

Book here

Simple Automations That Save You Time and Energy - Take the leg work out of everyday admin with Zapier

Date: Thursday 19th February 2026
Time: 1pm to 4pm 
Price: Fully funded by Cumberland Council
Venue: Online

If you’re repeating the same small tasks every day, this session shows you how to stop doing them manually. The aim of automation should be to give you back time and headspace, not add another tool to manage.

In this session with DigiEnable, we’ll be using the free version of Zapier to turn simple, everyday actions into automations that quietly run in the background.

This is a live demo and follow-me session, built around real-world examples, not complicated tech jargon.

You’ll leave with:

  • A clear understanding of what could be automated
  • At least one working automation you’ve built yourself
  • Confidence spotting time-wasting tasks you can remove
  • A simple mindset for building automation gradually, not all at once

Before the session: If you do not already have a Zapier account, please sign up for a free version, and be ready and logged into your account to get the most out of this session.

Book here

Creating Smarter Video Content with AI - From idea to optimised social content, faster

Date: Thursday 26th February 2026
Time: 1pm to 4pm 
Price: Fully funded by Cumberland Council
Venue: Online

Video can feel overwhelming, but AI makes it far more accessible. In this session, we’ll look at how to use tools like AI Video Editors and Avatar generators, and AI-assisted workflows to create, edit and repurpose video content without needing an expensive setup.

In this sessions with DigiEnable we’ll also focus on optimisation, showing how to create titles, descriptions and captions that help your videos perform better on YouTube, TikTok and social platforms.

This session is strategic and demo-led, showing what’s possible and how to choose the tools that actually suit you.

You’ll leave with:

  • A simple AI-assisted video workflow
  • Clarity on when avatars make sense (and when they don’t)
  • Optimised titles and descriptions you can reuse
  • Confidence creating video without perfectionism

Book here