Rethinking IT through Tech-Savvy affordable and effective IT solutions. Prime Potential is a Cumbrian-based firm that provides IT and business services to businesses and private clients across the country. Our expertise ranges from managed IT support to business telephony systems, IT projects, training, and much more! Our portfolio supports a wide variety of different clients from Agriculture to Not for Profit organisations. Our services are offered to Business Clients and Private Clients to best support everyone. All of our clients get a tailored solution, meaning you only pay for what you need.