About Us Advisers & Mentors Catherine Watson

Catherine Watson

Catherine Watson

About Catherine Watson

With over 28 years of experience in marketing - and 23 years at a senior strategic level - I specialise in building aspirational brands that deliver impactful marketing strategies and innovative campaigns to drive engagement and deliver commercial success. My career spans the high-spec housebuilding/construction industry, public sector, education, tourism, and the creative arts, as well as being a published author, a mentor, and creative entrepreneur with a passion for storytelling and design.

A Fellow of the Chartered Institute of Marketing (FCIM), I recently qualified as a specialist in AI marketing, which is underpinned by a strong track record and expertise in B2B/B2C, brand strategy, PR, and business development. My work has helped high end brands like Story Homes, Genesis Homes and Stonebridge Homes grow their market presence, win awards, and connect meaningfully with their audiences. I am also a freelance interior designer.

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