Andrea Whigham is a highly experienced Business advisor with over 40 years in the hospitality, retail, and tourism industries, working at all levels across the UK. She has held roles with global brands such as IHG and national companies like Mitchells & Butlers. Andrea has a strong track record in revenue maximisation, sales and marketing, talent retention, and profit growth Since launching the Hospitality Counsellor in 2020  , she has supported over 400 small businesses — from start-up to exit strategy — offering tailored guidance and practical solutions. Andrea is widely known for her problem-solving skills and her collaborative approach, working with trusted partners to ensure businesses receive the best possible advice. A key part of her legacy includes opening a hotel school, demonstrating her commitment to skills development and industry excellence. As an advisor with Cumbria Chamber of Commerce, she continues to champion growth and innovation in the region’s hospitality sector.