This is English Tourism Week (March 17-25), which aims to celebrate the industry and raise its profile.
In this podcast, Nigel Wilkinson looks at the challenges and opportunities for the sector, which is worth £2.72bn a year to Cumbria.
Nigel is Managing Director of Windermere Lake Cruises, one of the top 10 paid-for visitor attractions in England, and is a director of Cumbria Local Enterprise Partnership where he leads on tourism issues.
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