Know Your Business News Support for businesses in Cumberland just keeps co...

Article

Support for businesses in Cumberland just keeps coming…..

Thanks to UK Shared Prosperity Funding from Cumberland Council we’re offering a range of one-to-one business adviser support, programmes and training – all with the aim of future-proofing your business and ensuring survival.

Introduction to Exporting – 28th October – 9.30am to 12.30pm – Energus, Blackwood Road, Lillyhall, Workington 

OR 

18th November – 9.30am to 12.30pm – The Halston, Warwick Road, Carlisle

This half-day workshop is designed for businesses considering exporting for the first time, or those looking to refresh their foundational knowledge. It aims to demystify the exporting process, highlight the benefits, and equip participants with the initial steps and considerations for successful international trade.

Target Audience: Business owners, sales managers, finance professionals, and anyone involved in decision-making related to international growth.

Module 1: The Why and What of Exporting
Module 2: Navigating the Global Landscape 
Module 3: Essential Export Operations 
Module 4: Next Steps & Resources 
Book here – 28th October
Book here – 18th November

Visuals with impact: Using Canva to support your sales funnel – 30th October – 1pm to 4pm - online

Great visuals don’t just look good – they drive action. In this practical and inspiring session, we’ll explore how to use Canva to create scroll-stopping content that supports your sales funnel, attracts your ideal clients, and keeps your brand consistent.

Whether you’re starting out or want to level up your marketing visuals, you’ll discover time-saving tools, clever tricks, and template systems to help you design with ease (and without the stress).

By the end of this session you will:
•    Understand how to use Canva’s features to speed up your content creation
•    Create branded templates that reflect your business and message
•    Explore themed visuals for different stages of your sales funnel
•    Learn how to maintain visual consistency across all your marketing materials

Book here

Digital diversification – Launch a new revenue stream online – 20th November – 1pm to 4pm – online

Looking to pivot your business or add a new income stream? In a world where digital is no longer optional, this session is your roadmap to creating and launching an online offer that works for your audience, and for you.

Whether you’re exploring digital products, virtual services, or scalable offers, we’ll guide you through the process of shaping ideas, validating them quickly, and choosing the right platforms to bring them to life.

By the end of this session you will:
•    Identify digital opportunities aligned with your skills and audience needs
•    Learn how to test and validate your idea before investing time or money
•    Explore platforms and tools for selling digital products or services
•    Build confidence in launching your next revenue stream online

Book here

Do You Want to Grow Your Business through Public Sector Contracts? – 2nd December – 10am to 12noon – online

Did you know the public sector spends billions every year with businesses of all sizes. Cumberland Council, for example spends approximately £380m a year on goods, services and works. 

The challenge for most businesses is knowing where to find the opportunities and how to get started. 

In this 2-hour workshop with bid writing consultant Tamar Reay, you’ll discover: 
•    Who the public sector organisations are and what they are buying
•    How to spot opportunities that are the right fit for your business
•    Where to find contract information more easily
•    The first steps you can take to prepare for bidding with confidence

By the end of the session, you’ll understand where public sector organisations advertise what they are buying and a practical plan to start finding opportunities for your own business. 

This workshop is ideal if you’ve never bid for a public sector contract before, or if you’ve only just started exploring this route and want straightforward guidance on what to do next. 

For those that want to talk more following the workshop, Tamar is offering each business a further 1-2-1 20 minute session (maximum of 6 businesses)

Book here

There’s also 8hrs of one-to-one adviser support available to discuss any issues, challenges, concerns or opportunities around business survival and viability – our 35 strong team of business advisers are ready and waiting to support you and your business to ensure you are trading for many years to come.