Know Your Business News Great range of fully funded training courses on of...

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Great range of fully funded training courses on offer

Thanks to funding from Cumberland Council, Westmorland & Furness Council and Enterprising Cumbria we’re able to offer a great range of fully funded training courses over the next few months covering a range of topics.

Introduction to Exporting – 18th November – 9.30am to 12.30pm – The Halston, Carlisle - only for businesses in Cumberland Council area

This half-day workshop is designed for businesses considering exporting for the first time, or those looking to refresh their foundational knowledge. It aims to demystify the exporting process, highlight the benefits, and equip participants with the initial steps and considerations for successful international trade.

Module 1: The Why and What of Exporting 
Module 2: Navigating the Global Landscape 
Module 3: Essential Export Operations 
Module 4: Next Steps & Resources

Book here

Digital diversification – Launch a new revenue stream online – 20th November – 1pm to 4pm – online – only for businesses in Cumberland Council area

Looking to pivot your business or add a new income stream? In a world where digital is no longer optional, this session is your roadmap to creating and launching an online offer that works for your audience, and for you.

Whether you’re exploring digital products, virtual services, or scalable offers, we’ll guide you through the process of shaping ideas, validating them quickly, and choosing the right platforms to bring them to life.

By the end of this session you will:

  • Identify digital opportunities aligned with your skills and audience needs
  • Learn how to test and validate your idea before investing time or money
  • Explore platforms and tools for selling digital products or services
  • Build confidence in launching your next revenue stream online

Book here 

Growth and Opening New Revenue Channels – 26th November – 10am to 12noon – online – open to any business in any area

In today’s dynamic retail landscape, growth requires more than just optimizing existing operations—it demands strategic exploration of new revenue channels. This training session is designed to equip you with the insights and tools to identify, evaluate, and activate new opportunities for your business.

What You’ll Learn:

  • Understanding the Retail Environment
    Explore the full spectrum of retail channels—from traditional brick-and-mortar to emerging digital platforms—and understand how each can serve different customer segments.
  • Evaluating Channel Opportunities
    Learn a structured approach to assess which channels align with your business goals, customer needs, and operational capabilities.
  • Actionable Tips for Channel Activation
    Gain practical guidance on how to start trading in new channels, optimize performance, and avoid common pitfalls that can hinder success.

Whether you're looking to expand into marketplaces, social commerce, or direct-to-consumer models, this training will help you think strategically and act decisively.

Book here 

Do You Want to Grow Your Business through Public Sector Contracts? – 2nd December – 10am to 12noon – online – only for businesses in Cumberland Council area

Did you know the public sector spends billions every year with businesses of all sizes. Cumberland Council, for example spends approximately £380m a year on goods, services and works. 

The challenge for most businesses is knowing where to find the opportunities and how to get started. 

In this 2-hour workshop with bid writing consultant Tamar Reay, you’ll discover:

  • Who the public sector organisations are and what they are buying
  • How to spot opportunities that are the right fit for your business
  • Where to find contract information more easily
  • The first steps you can take to prepare for bidding with confidence

By the end of the session, you’ll understand where public sector organisations advertise what they are buying and a practical plan to start finding opportunities for your own business. 

This workshop is ideal if you’ve never bid for a public sector contract before, or if you’ve only just started exploring this route and want straightforward guidance on what to do next.

Book here 

Winning Business: How to Write a Strong Proposal – 3rd December – 10am to 12noon – online- open to any business in any area

Making grant applications and tender responses simple and effective

Looking to grow your business through grants or commercial contracts? This 2hr workshop will guide you through the process of creating clear, winning proposals.

After attending, you will be able to:

  1. Know where to find grant opportunities—locally, nationally, and internationally
  2. Improve your approach to writing grant applications that really stand out
  3. Understand what reviewers are looking for when assessing your proposals
  4. Learn the differences between grant funding and commercial contracts
  5. Prepare and respond confidently to commercial tenders, understanding what’s expected both during the application and delivery stages
  6. Follow a step-by-step approach to create proposals that give your business the best chance of success

The session includes practical tips, examples, and exercises to help you apply what you learn directly to your own business.

Book here 

IP: What’s All the Fuss About? – 4th December – 10am to 12noon – online – open to any business in any area

Making sense of the ideas and assets that drive your business.

Every business has valuable ideas, creations, and know-how—but do you know how to protect them and make the most of them? This 2hour online workshop helps you understand the basics of Intellectual Property (IP) and how it can help your business grow.

By the end of the session, you will be able to:

  1. Understand the different types of business assets, like Intellectual Property (IP) and Intellectual Capital, and why they matter for your business.
  2. Learn simple steps to develop a plan to protect and use your IP effectively.
  3. Get to know the main types of IP—like trademarks, patents, designs, and copyright—and the benefits, risks, and costs of each.
  4. Explore how IP can add real value to your business and open up new opportunities, including selling or licensing it.
    The workshop is interactive, with real-life examples, and opportunities to discuss your own business ideas.

Book here 

Beyond Experience: Why Good Leaders Don’t Stand Still – Thursday 11th December – 10am to 12noon – online – only for businesses in Cumberland Council area

Experience is one of your greatest strengths — but it can also quietly hold you back. This interactive and thought-provoking session challenges leaders and business owners to reflect on how their past success shapes their current decisions. Through engaging discussion and practical exercises, you’ll explore where confidence can slip into complacency, how to recognise blind spots, and how to stay adaptable, curious, and strategically focused on what really matters.

You’ll discover how to move from being the expert to becoming the explorer — a leader who keeps learning, questioning, and thinking at the next level.

Ideal for experienced business owners and leaders who want to sharpen their edge, challenge assumptions, and develop the strategic mindset needed to stay relevant and effective in a changing business landscape.

To book your place email Lesley Robinson -lesleyr@cumbriachamber.co.uk

LinkedIn for lead generation – Strategies that actually work – 8th January – 1pm to 4pm – online - only for businesses in Cumberland Council area

Tired of collecting connections that go nowhere? This session focuses on building meaningful relationships on LinkedIn that lead to real results…no pushy sales tactics, no awkward cold DMs.

We’ll explore how to create a profile that invites conversation, craft content that opens doors, and develop a connection strategy that feels natural, repeatable, and aligned with your brand.

By the end of this session you will:

  • Know how to optimise your profile and content to spark interest from the right people
  • Build a consistent outreach strategy that creates warm leads, not cold pitches
  • Understand how to turn conversations into genuine opportunities
  • Leave with a practical connection workflow to grow your network with purpose

Book here 

Sales Confidence for Survival: Build Trust, Win Clients, Grow Resilience – 21st January – 1pm to 4pm – The Halston, Carlisle - only for businesses in Cumberland Council area

Selling doesn’t have to feel scary — and surviving shouldn’t mean selling yourself short.

Join us for Sales Confidence for Survival, a live, energising workshop designed to help you connect with more clients and generate more income — even in uncertain times.

  • This isn’t a lecture. This is real, practical sales support designed for small business owners, freelancers and entrepreneurs who want to:
  • Rebuild sales confidence
  • Have better conversations that lead to work
  • Follow up without feeling awkward
  • Learn how to talk about what you offer — and why it matters
  • Leave with a plan, not just notes

You'll get:

  • A step-by-step method to build trust in every sales interaction
  • Live support to tailor your message and approach
  • A confidence boost — and templates to keep the momentum going
  • A 14-day follow-up plan to help you turn learning into action

Perfect for:

  • Founders, freelancers and self-employed professionals
  • Anyone who’s good at what they do but struggles to “sell it”
  • Local businesses looking for hands-on, confidence-led support

Book here

Win More Business through Public Sector Contracts – 22nd January – 10am to 12noon – online - only for businesses in Cumberland Council area

Delivering public sector contracts is one way you can grow your business, but you have to win them first!

This 2-hour online workshop with bid writing consultant Tamar Reay, will delve deeper into what public sector buyers expect from their suppliers and a successful tender

By the end of this session, you’ll have a practical understanding of:

  • The different ways public sector organisations buy goods and services, so you can   find the opportunities that are right for you
  • How to identify the key information these buyers are looking for from their suppliers so you can position yourself more effectively
  • Hints and tips on how to write a good proposal, which will help you strengthen your bid and maximise your scores

Book here

A step by step guide to posting successfully on social media – 27th January – 10am to 12.30pm – Greenhill Hotel, Wigton - only for businesses in Cumberland Council area

Ideal for small businesses who want to use social media as a form of marketing their business. The course will focus on Facebook and Instagram and will demonstrate the process from start to finish.

  • By the end of the session, participants will know how to:
  • Set up and personalise a Facebook business page
  • Design simple, professional-looking posts
  • Use Meta Business Suite to manage Facebook and Instagram
  • Ensure posts get maximum reach and engagement
  • Interpret simple insights and analytics to learn about your potential customers
  • Create a paid ad that truly works and helps you reach the right people

Book here  

Boost Your Bookings: A 2-Hour Deep Dive to Grow Sales, Revenue & Repeat Business – 28th January – 10am to 12noon – online – open to any business in any area

Running a small accommodation business means juggling a lot — and marketing often gets pushed down the list. This practical, hands-on session is designed to help you take control of your bookings, revenue, and repeat business without overwhelm.

You’ll learn how to audit your business, identify growth opportunities, and create a simple marketing plan using easy-to-use tools — including AI and social media — to save time and boost results.

  • By the end of this 2-hour session, you’ll be able to:
  • Understand how a business audit can reveal hidden opportunities
  • Review the 3 key areas that impact bookings: visibility, pricing, and guest experience
  • Create a simple, effective social media strategy using Meta Business Suite
  • Use AI tools to write content, respond to guests, and generate ideas quickly
  • Turn audit insights into practical actions that increase revenue
  • Build a 3-step action plan tailored to your business
  • Leave with templates, planners, and tools to keep improving month after month

Book here 

If none of the above is of interest we can offer free one to one time with a business adviser – giving you the chance to talk about your business and where you’re looking to go in 2026. Anyone interested in adviser support should email info@cumbriagrowthhub.co.uk