Know Your Business Case Study: The Black Bull

Success Story

Case Study: The Black Bull

Nina Matsunaga and James Ratcliffe, owners of The Black Bull in Sedbergh, are passionate about sustainability and are committed to working with local farmers to support sustainable farming methods and local breeds.

Key insights from Nina and James

  • Having a core set of values is critical. It’s also important to communicate those values both to your suppliers and your customers so that they understand what you stand for.
  • Spending time to find the right suppliers can be very rewarding. We have learned so much from our suppliers, and we hope they have also learned something from us too.
  • Understanding sustainability can be difficult – there’s a lot of conflicting information, so it’s important to work with knowledgeable people, as well as doing your own research.
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