Grow Your Business From Service to Sales: Boosting Hospitality Revenu...

From Service to Sales: Boosting Hospitality Revenues

Unlock the Potential of Your Front of House Team

Date: Tuesday 8th April 2025
Time: 9.30am to 4.30pm
Price: £200 +VAT Chamber members / £250 + VAT non members
Venue: Stonecross Manor Hotel, Milnthorpe Road, Kendal, LA9 5HP

In Cumbria and The Lakes, the hospitality scene is thriving, with businesses delivering exceptional service and food. With all the competition how do you ensure your business stands out?

This one-day workshop is designed for anyone in your business who interacts with guests, especially your front of house team, and those responsible for driving performance—whether that's managers, leaders, or trainers.

What’s the key to boosting your revenue? It’s not just about great service; it’s about maximising sales, increasing average spend per guest, and upselling. In today’s financially challenging climate, mastering these skills is essential. This workshop will equip your team with the practical tools to meet these challenges, both now and in the future—making it a smart investment.

Why Attend This Workshop?

  • Turn hesitation into action: Your team delivers an amazing guest experience, but they might be reluctant to 'sell.' We’ll show them how to do it naturally and confidently.
  • Eliminate inconsistency: Improve the uniformity of your servers’ performance, so that every guest, every time, has the best possible experience.
  • Maximise guest spending: Learn how to make additional sales that increase the value of every guest interaction, while maintaining a high-quality experience.
  • Build a sales mentality: Develop a mindset in your team that doesn’t just focus on service, but on sales performance.
  • Safeguard your business: This workshop will help your team take responsibility for your business's key numbers, so you can future-proof performance.

By the end of this workshop, delegates will:

  • Master the psychology of sales: Understand guest behaviour and how to influence it.
  • Develop a sales mindset: Learn how to boost sales without compromising on service.
  • Improve guest engagement: Discover techniques to enhance the guest experience while subtly increasing sales.
  • Bring your menu to life: Learn how to make compelling recommendations that turn ordinary orders into upsells.
  • Increase average spend per head: Confidently sell more starters, desserts, and sides.
  • Unlock simple, effective sales techniques: These easy-to-learn tips will make selling feel effortless.
  • Leave ready to succeed: With extended practice time built in, you’ll walk out of the workshop equipped and confident to apply what you’ve learned.
  • Help others succeed too: Gain tools to support and encourage your teammates to improve their own sales performance.

What Do You Need to Bring?

  • Your full menu—so you can immediately apply the techniques to your reality.
  • Any additional information about products or services you want to sell more of.
  • A random object or two from your home or workplace—something quirky. The more unusual, the better! We dare you to get creative.