Tuesday 10 November at 4:00PM

Canada presents a strong opportunity for UK businesses seeking to expand into North America. This webinar will help delegates understand the potential of the Canadian market and the practical considerations involved in preparing to sell goods or services there.

What you’ll learn

• Understand the potential opportunities for UK businesses in the Canadian market and the importance of selecting the right route to market.
• Gain practical tips on preparing to sell goods or services in Canada, including market research, market entry planning and buyer engagement.
• Learn about the value of establishing market presence and engaging with relevant contacts, including through trade shows and other business-development activity.
• Understand the BIST support available to help UK businesses explore and develop export opportunities in Canada.

Description

Attendees will hear practical guidance on assessing market opportunities, selecting appropriate routes to market, and building a presence in Canada. The session will also outline how the Department for Business, Innovation, Science and Trade (BIST) can support UK companies on their export journey.

Speakers

Caroline Turkanis
Project Manager, International Markets Hub, OCO Global, based in Virginia, United States

Caroline serves as the Project Manager for International Markets Hub, operating from Virginia, US. With a four-year track record, she has been instrumental in aiding UK exporters to penetrate the North American market. Her expertise encompasses developing market entry strategies, conducting thorough market research, ensuring preparedness, and focusing on sector analysis, lead generation, and buyer engagement. Prior to this role, Caroline contributed significantly to helping US exporters establish their presence in international markets, with a strong emphasis on market and sector analysis, strategic market selection, and tailoring bespoke market entry routes.