With over 30 years of leadership experience across operations, digital transformation and strategic growth within the hospitality, retail and leisure sectors, I bring a wealth of hands-on expertise in helping businesses overcome operational challenges, harness technology, and achieve sustainable growth. From high-impact roles at Center Parcs—where I spearheaded multimillion-pound system overhauls and elevated guest experiences—to founding xlr8consultancy, I work with clients to deliver outcomes that drive revenue, improve the customer experience, streamline operations and future-proof businesses.

Key areas of focus

Technology & Innovation: Advising businesses on the right-fit tech tools, from EPOS to compliance apps, based on their stage of growth. I also bring a national network of tech suppliers and solution providers.

Operational Finance & Performance: Identifying cost-saving opportunities, streamlining processes, and improving revenue streams through commercial analysis and data-driven decision making.

Project Management: Supporting businesses with change management, programme delivery and embedding agile methodologies to increase responsiveness and reduce risk.

Sustainability: With years of practical sustainability delivery in large operational environments and currently undertaking a formal sustainability qualification, I can support businesses in reducing environmental impact while increasing efficiency