Growth Hub Training & Events

We run a number of free workshops on a range of topics, at different venues around the county and throughout the year.

To find out more or to book your place, please email LesleyR@cumbriachamber.co.uk

Here are the details of the latest events for your diary:

Digital MediaGetting Seen and Shared with Digital Media

Wednesday 13th November – 10am to 4pm

University of Cumbria, Gateway Building, Fusehill Street campus, Carlisle, CA1 2HH

Who doesn’t want a business with an established brand, more engaged customers and more visitors to your website?

It’ll be no surprise that one of the most effective ways to achieve this is with an increased and consistent online presence.

Now, here’s the twist. Creating engaging and purposeful digital media doesn’t have to be expensive or time consuming.

This workshop will cover top tips on creating an effective strategy without breaking the bank.

Explore some of the free tools available online which can help you build Social Media content, video, audio and graphics into your daily schedule using nothing more than your smart phone.

We will discuss techniques to make you stand out from your competitors; and leave you with practical ideas which you can implement into your business to boost your bottom line.

By the end of this workshop you will know:

  • How to produce engaging media
  • What digital media platforms to use
  • Free online tools to share your content
  • How to use your smartphone to produce engaging media

To book email lesleyr@cumbriachamber.co.uk or call 0844 257 84 50

PricingSales/Pricing

Thursday 21st November – 10am to 4pm

Energus, Blackwood Road, Lillyhall Industrial Estate, Workington, CA14 4JW

No sales? No business! The importance of generating income.Topics covered include:

  • Market research
  • Market placement and benchmarking products/services
  • Considering costs
  • Overhead absorption & budgeting
  • Breakeven analysis
  • Cash-flow forecasting
  • Working capital requirements
  • Reviewing & adapting strategies

To book email lesleyr@cumbriachamber.co.uk or call 0844 257 84 50

Bid writingCraft your bid writing and master your tender responses

Wednesday 27th November 10am to 4pm

Castle Green Hotel, Kendal, LA9 6RG

Develop an understanding of the tendering process and improve your chances of success.

This training covers bid writing, tender sourcing, tender management, developing creative tenders, standing out from the crowd, bid lifecycles, post tendering negotiations and more.

To book email lesleyr@cumbriachamber.co.uk or call 0844 257 84 50

ecommerceThe Ultimate Guide to e-Commerce

Tuesday 3rd December – 10am to 4pm

The Beacon, West Strand, Whitehaven ,CA28 7LY

An introduction to e-Commerce, fundamentals and the picture of success.

This workshop will help you select the right markets and services for your business, drive conversion and purchase and give you tools to help you analyse and drive your e-Commerce business forward.

To book email lesleyr@cumbriachamber.co.uk or call 0844 257 84 50

Business podcastCreating a business podcast

Thursday 5th December 10am to 4pm

The Beacon, West Strand, Whitehaven, CA28 7LY

Creating and publishing podcasts is a simple but effective way of engaging with your audiences. But for many, the fear of what to say, how to record and where to put these podcasts stops them in their tracks.

By showing you free or low-cost platforms to use, and how to use equipment you may already own, this hands-on workshop by DigiEnable will help demystify the process, and get you producing your own podcasts in no time.

By the end of the workshop you will know:

  • How to plan and prepare an engaging podcast
  • How to record your interviews and clips with audio recorders
  • Hands-on basic audio editing
  • Online promotion techniques and platforms to share your podcasts

Delegates will need to bring their own laptops.

To book email lesleyr@cumbriachamber.co.uk or call 0844 257 84 50

Reputation

Developing and maintaining your online reputation

Date: Wednesday 15th January

Time: 10am to 4pm

Venue: Energus, Blackwood Road, Lillyhall Industrial Estate, Workington, CA14 4JW

Workshop details: 

Whether you know it or not, your business is being talked about online. The majority of prospective customers looking to buy from a business will now perform an online search before making a decision, and if the content they find about you is negative this could be costing you sales on a daily basis. This one day workshop will show you how to discover what the internet is saying about your business, and more importantly, how to fix it. From creating positive content, to attracting rave reviews, you’ll leave this workshop knowing how to create the online persona you desire.

By the end of this workshop you will know……

  • How to find out what your current online presence for your business looks like
  • How to turn your current customers into online advocates
  • A variety of ways to deal with negative reviews
  • Which free tools assist in creating a positive online presence
  • How to create an ‘expert’ online presence

To book email lesleyr@cumbriachamber.co.uk or call 0844 257 84 50

PitchPitch To Win  

Tuesday 28th January – 10am to 4pm

Cumbria Chamber of Commerce, Broadacre House 3rd Floor, 16-20 Lowther Street, Carlisle, CA1 2HH

Pitching made easy!

This course covers communication, pitching strategies, tools, pitch decks storytelling, grabbing attention, elevator pitches, pitching for investment, pitching to clients, building rapport, presenting and more …

To book email lesleyr@cumbriachamber.co.uk or call 0844 257 84 50

OptimizeOptimising websites for lead generation – getting more enquiries from your website

Date: Thursday 20th February

Time: 10am to 4pm

Venue: Castle Green Hotel, Kendal, LA9 6RG

Workshop details: 

The first step when generating leads online is to get your prospects to your website, rather than one belonging to your competitor. Now your potential customers are on your website, the next stage begins….conversion. This workshop will look at some of the most popular and the most successful techniques for converting website visitors into leads, including optimising your contact forms, convincing CTA’s (calls to action) and how to get the most from your layout. We will also look at how to create pages with website traffic in mind. You will leave this course with a stronger understanding of how to get customers to your website, and the lead generation strategies that will work for your business.

By the end of the workshop you will know:

  • How we can learn from the lead generation strategies of larger companies
  • Why some websites convert and some don’t
  • Which lead generation techniques are suitable for your business

To book email lesleyr@cumbriachamber.co.uk or call 0844 257 84 50

EmailWinning at E-mail marketing

Date: Thursday 12th March

Time: 10am to 4pm

Venue: University of Cumbria, Gateway Building, Fusehill Street campus, Carlisle, CA1 2HH

Workshop details: 

In a recent survey, 67% of marketers said that email is still the best communication method to generate return on investment.

What’s more, with online tools and quick distribution, it is also one of the most cost-effective.

This workshop will walk you through the process of setting up an email marketing campaign, show you how to encourage subscribers to join your mailing list, and look at how to develop engaging content that will promote your services without the ‘hard sell’.

By the end of this workshop you will know:

  • The pros and cons of email marketing
  • How to implement an email marketing campaign
  • How to set up an email marketing account
  • Tips and tricks on how to get those open rates up

To book email lesleyr@cumbriachamber.co.uk or call 0844 257 84 50