Grow Your Business Interpreting Social Media Analytics – Turning Numb...

Interpreting Social Media Analytics – Turning Numbers Into Growth

Date: Tuesday 30th September 2025
Time: 10am to 11.30am
Price: £25 +VAT
Venue: Online

Feeling overwhelmed by social media metrics? You’re not alone.

This online webinar will break down the key analytics across social media platforms like Instagram, Facebook and LinkedIn – explaining what they mean and how to use them to shape smarter content, connect with your audience and drive meaningful growth.

We’ll cover:

  • The difference between reach, impressions, engagement, saves and shares (and how each metric translates across to business goals)
  • How to identify what’s working – and what’s not
  • Practical ways to turn insights into action
  • How to track progress without getting stuck in the data

About the Speaker
Martha Wood is a marketing consultant who specialises in helping small and micro businesses take the overwhelm out of marketing and build sustainable strategies that work. Based in Cumbria, she offers training, mentoring and consultancy through her business, Martha Wood Marketing – with a focus on values-led, simple but strategic support that helps businesses grow and amplify their impact.