Dates: Tuesday 14th October and Tuesday 21st October (you must commit to both days)
Time: 10am to 4pm
Price: Fully funded by Cumberland Council
Venue: Energus, Blackwood Road, Lillyhall, Workington, CA14 4JW
Many businesses hit a plateau or face external pressures that threaten their survival. Reignite is a two-day workshop designed for leaders and teams ready to turn things around. This fast-paced, practical workshop is based on the Double Diamond design process, guiding businesses from problem to solution - fast. The process will help participants to rediscover customer needs, reimagine their offer, and reinvigorate their route to market.
Day 1: Rediscover and reimagine
Focus: Understanding the current reality and uncovering new opportunities.
We’ll open the challenge and explore where value is lost, untapped, or misaligned, focusing on current products, services, customers and market conditions.
Key Activities
• Challenge Framing: Clarify business survival challenges using the Double Diamond’s ‘Discover’ phase
• Market Dynamics & Customer Insight
Map out existing and potential customer groups
Use empathy tools to explore emotional and functional needs
• Ansoff Matrix: Identify and assess strategic options for growth (market penetration, product development, market development, diversification)
Day 2: Reposition and Relaunch
Focus: Designing solutions and creating a plan to go to market with renewed clarity and energy
We’ll zoom in on a chosen opportunity and develop it into a testable value proposition and actionable go-to-market strategy.
Key Activities
• Value Proposition Sprint
Map pain points and gains
Align with strengths and capabilities
• Craft Go-to-Market Strategy
Identify key channels and tactics
Define a 30–90 day action plan for implementation and testing
What You’ll Walk Away With
• Clearer understanding of where growth opportunities lie
• Fresh, compelling value propositions ready to test
• A revitalised approach to engaging existing and new customers
• A focused, practical go-to-market strategy
• Confidence and clarity to move forward with energy
Who Is This For?
• Businesses facing declining performance or plateaued growth
• Owners, directors, or senior managers ready to take bold, creative action
• Teams seeking a fast, guided approach to product/service innovation
