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Online workshop for Allerdale businesses – Increase the profitability of your accommodation business – Thursday, 14th October

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Online agency commission costs can be as high as 30% per booking and have a huge impact on the profitability of any accommodation business.

This course will help you grow direct business and effectively manage your commission costs, whilst maximising revenues throughout the year.

Content covered:

Identifying your ideal customer

  • What are you USPS
  • Who Is your ideal customer and how will they find you?

Online presence, branding and communication

  • Defining your brand
  • A whistle-stop tour of trademarking, website content, google tools, email marketing and social media marketing.
  • Channel managers and property management systems
  • Free tools, support and training resources.

Making online travel agencies work for you

  • The benefits of OTAS
  • How to get the right business from OTAs at time that suits you

Join Cumbria Business Growth Hub for this workshop on Thursday, 14th October 2-5pm. Register for this event by emailing