Increasing Your Sales
Strong sales performance depends on a complementary and evenly balanced relationship between sales and marketing, working together to identify and understand customer needs.
Promotional activity then generates the interest in your product and services which can be converted into actual sales
Both functions need to understand your unique selling points and it’s important to cultivate a marketing and sales culture throughout the whole of your business, whatever its size.
All members of the team, including those that aren’t actively involved in the sales process, should be sales savvy, ensuring you make the most of all potential opportunities.