Training & Events

Training & Events

BSUS Workshops

We run a number of free workshops on a range of topics, at different venues around the county and throughout the year.

The impact of data protection on your business
Thursday, 27th January – 9.30am to 1pm

A half day workshop designed to help those people looking to start a business or already running one to understand and appreciate the risks and consequences that failing to comply with the new data protection regulations can bring. It will cover best practice in data protection, including how to produce basic documentation, helping to ensure compliance.

Content outline:

  • Why data protection is important for your business
  • Are you a data controller or data processor?
  • Simple steps to take to help ensure compliance
  • How to market your business without breaching data protection rules
  • Consequences of getting it wrong
  • Writing a bespoke privacy notice for your business

With the introduction of the General Data Protection Regulation (GDPR) in 2018, data protection has to be an everyday part of business activity. It should therefore be treated as such and integrated into business and project planning and everyday activities. This training aims to give individuals the tools to be able to do this.

Proposed outcomes:

  • Understanding of what registration with the ICO (Information Commissioner’s Office) is and whether it is necessary
  • A good understanding of what the GDPR means for the business of each attendee
  • An understanding of customers’ and employee’s rights under the new regulations
  • A knowledge of how to market a business without breaching data protection legislation
  • Knowledge of the right steps to take to implement and comply with the GDPR
  • Reassurance that what attendees are about to do will help to safeguard the future of their business
  • ‘Sending personal data outside the UK and receiving it now that we have left the EU’

Sales Bootcamp

Tuesday, 1st and Wednesday 2nd February – 9.30am to 1pm

Jen Braithwaite is an experienced business development consultant based in the South Lakes.

Prior to setting up her own consultancy, she worked for many years as an integral part of the business development team of a global people development agency. Jen has a proven track record when it comes to prospecting, tendering and selling on a local, national and global scale and believes that its in us all to make those sales through hard work and authenticity.

Over two consecutive sessions & follow-up 1:1 session, she will share her sales skills, knowledge and understanding whilst supporting you to grow in confidence and make that productive and successful sales pipeline a reality.

Session 1:
What’s stopping you from selling?
Lots of people struggle with the basics when it comes to creating a sales pipeline & actually getting out there in front of customers.
A lack confidence in sales skills or thinking that it has to be all about the ‘hard sell’ makes us shy away from making new sales.
We will focus on de-bunking myths, working on confidence & learning how to sell authentically, along with the importance of relationships & networking in sales.

Session 2:
Prospecting & sales pipelines, tendering & pitching
Session 2 will focus on strategy & the importance of prospecting.
We will include aspects of social selling & where is best to find your perfect clients.
There will also be a focus on where to look for tenders, how to fill them in successfully and authentically pitching for work.

Each session will be followed by a focussed Q&A session, where participants can share stories, ask questions and get to the bottom of any sales issues they may have.

There will also be the opportunity to have a bespoke, focussed 1:1 session with Jen, taking place after the Bootcamp to further hone your skills and seek more detailed advice for your organisation.

Top 10 marketing mistakes made by small businesses, and how to fix them
Tuesday, 8th February– 10am to 1pm

Most small businesses fall into the same marketing traps.

This workshop will take you through the top 10 mistakes, and will give you strategies and tips on how to fix them.

By the end of the workshop you will have:

  • A clear understanding on areas where your marketing could be improved
  • Tips and simple strategies to fix things and get things back on track
  • A simple formula for creating a marketing plan
  • A process for measuring and evaluating your marketing activities

Writing for the web
Wednesday, 16th March – 10am to 1pm

This course is a step by step guide to creating content for your website.

The workshop will cover:

  • Tone of voice
  • Emotion in your copywriting
  • Product/services descriptions
  • About Us pages
  • Simple SEO tips
  • Benefits writing
  • Headlines
  • Calls to action

Delegates will have the chance to write some content for their About pages, Home pages and service/product descriptions for their own website and receive feedback.

To book email or call 0844 257 84 50.

      • European Regional Development Fund
      • Cumbria Chamber of Commerce
      • Sellafield Ltd
      • South Lakeland District Council
      • Carlisle City Council