Training & Events

Training & Events

BSUS Workshops

We run a number of free workshops on a range of topics, at different venues around the county and throughout the year.

To book email lesleyr@cumbriachamber.co.uk or call 0844 257 84 50.

Email marketing

Mailchimp from Scratch

Date: 19th March

Time: 10am to 4pm

Venue: The Beacon, West Strand, Whitehaven, CA28 7LY

Workshop details: 

How to get started with email marketing in your business for free!

This workshop will cover:

  • What is email marketing?
  • Are you already sitting on a goldmine?
  • Why should all businesses be email marketing?
  • Setting up your (free) Mailchimp account
  • Mailchimp account settings
  • Campaigns (what are they, set-up and organisation)
  • Templates (using Mailchimp’s, creating your own, should you use one?)
  • Lists (using lists for basic CRM, organisation and set-up)
  • Reports (what they tell you, how to use them, how to make changes based on them)
  • A/B split testing (what is it and why is it so important?)
  • Creating opt-in forms for your website or blog
  • The rules surrounding email marketing

To book email lesleyr@cumbriachamber.co.uk or call 0844 257 84 50.

VIPEvery customer is a VIP: How to consistently deliver a 5-star customer experience

Date: 23rd March

Time: 10am to 4pm

Venue: Castle Green Hotel, Kendal, LA9 6RG

Workshop details: 

Customer loyalty doesn’t happen overnight so it’s important to maintain strong, lasting relationships with customers to make sure they come back time and again.

This course covers:

  • Why satisfied is no longer good enough
  • Your memorable moments
  • How do others create memorable moments?
  • Difference between 3*, 4* and 5* service
  • Moments of truth and why they matter
  • Dissatisfied, satisfied and highly satisfied
  • Focus on the customer: Outside In v Inside Out
  • How to delight your customer so they come back for more

To book email lesleyr@cumbriachamber.co.uk or call 0844 257 84 50

  • European Regional Development Fund
  • Cumbria Chamber of Commerce
  • Sellafield Ltd
  • South Lakeland District Council
  • Carlisle City Council