Language and Culture

Language and Culture


Exporting presents a range of great opportunities for businesses to grow and become more competitive. Clive Drinkwater, UKTI Regional Director North West, has filmed a series of videos highlighting how businesses can export profitably.

Research by Cardiff University in June 2014 indicated that the British lack of foreign language skills could be costing companies up to £48billion per year in trade. Even large companies can make simple mistakes with language and culture that can cost them business. Make sure you access the support that's available to prepare you properly for the market you're targeting.

In this, the seventh video in our Guide to Profitable Export, Clive talks about the impact of language and culture when exporting, often a key concern for businesses looking to start exporting.

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